When an entrepreneur sets up their new business, their goal isn’t necessarily to be a corporate giant like Walmart or Apple; it’s because they recognize that there is something the behemoths have missed. Although the majority of businesses start for this reason, it is easy for owners to get caught in the vortex of competition or, more aptly, trying to become the competition. Read More
Turn The Page Online Marketing loves to be productive and efficient. (What business doesn’t?) For a business that uses the Internet for pretty much everything it does, it seems only natural to wonder if there are online tools out there to help make things go as smoothly as possible. We combined knowledge of some apps and we searched for new and exciting things to get us through the day. What we found was so cool that we just had to share everything with our fellow Page Turners in one of our lunch and learn meetings, and with small business owners everywhere with this blog. Here are some of the apps we use every day:
In today’s business world, the popularity of big box stores and online shopping have changed the way that many businesses are able to interact with customers. Unlike in the days of mom and pop stores, many business owners today never meet most of their customers in person. Customer service takes on a whole new meaning many of our transactions are now done over the Internet. The third Thursday of each quarter is now officially Get to Know Your Customers Day, which can be a great opportunity for businesses to take the extra time and effort to reach out to customers.
Small Business Saturday falls directly after one of the biggest shopping days in the entire year: Black Friday. National retailers reap in huge profits each Black Friday, and they work hard to extend the profits of Black Friday in the days leading up to and following it. So, what’s a small business owner to do? It’s always hard for small businesses to compete with national chains, but there are a few strategies small businesses can use to stand out from the crowd and take advantage of Small Business Saturday.
In recent months we’ve seen a flood of changes and updates overtake the Google world as we know it. Google+ has served as an effective social tool for small businesses for several years. Its integration with Google Maps and Google My Business, in addition to its advantage in Google search visibility, have made it a useful platform on which to promote a business and ensure that the business shows up in search results. However, many recent reports have predicted the Google+ apocalypse, partially because Google’s recent changes seem to be moving away from Google+. But then, this happened: the official Google blog announced big changes to Google+ last week, and with those changes a whole new potential for the future of Google+.