In today’s business world, the popularity of big box stores and online shopping have changed the way that many businesses are able to interact with customers. Unlike in the days of mom and pop stores, many business owners today never meet most of their customers in person. Customer service takes on a whole new meaning many of our transactions are now done over the Internet. The third Thursday of each quarter is now officially Get to Know Your Customers Day, which can be a great opportunity for businesses to take the extra time and effort to reach out to customers.
New Ways to Reach Customers
Take advantage of Get to Know Your Customers Day each quarter (January, April, July, and October) by finding new ways to reach and connect with your customers. The great thing about online marketing is that it allows you to reach your customers in a way that no one ever dreamed of even just 20 or 30 years ago. You can take advantage of this by using everything from social media to email marketing to connect with your customers in a special way for Get to Know Your Customers Day.
One idea we like is to create a reward-based survey and post it to social media. This will give you an opportunity to invite your customers to give you feedback about your products, services, and customer service. Plus, offering some type of reward, whether it’s a special coupon or discount, will show your customers that you truly appreciate them and what they think of your business. Make sure to use #GetToKnowYourCustomersDay to promote your post further on social media.
If you keep an email list, you could also send out an email thanking your customers for their support of your business and inviting them to fill out a survey or respond with their thoughts on how your business can improve customer relations. It might seem cheesy, but showing your customers that you truly care about them as individuals is one of the most important things you can do to as a business owner.
Ready to Show Your Customers You Care?
Make the next Get to Know Your Customers Day the day you connect with your customers in a new way and improve your business’s online marketing strategy.