Small Business Saturday falls directly after one of the biggest shopping days in the entire year: Black Friday. National retailers reap in huge profits each Black Friday, and they work hard to extend the profits of Black Friday in the days leading up to and following it. So, what’s a small business owner to do? It’s always hard for small businesses to compete with national chains, but there are a few strategies small businesses can use to stand out from the crowd and take advantage of Small Business Saturday.
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