Google began their Google Local Service Ads program earlier this year. This program, also known as the Google Guaranteed program, lets you show your business’ trustworthiness with Google. Learn more about how your business can earn the Google Guaranteed badge:
Google Guaranteed Program
Google’s Local Service Ads are a tool for businesses who want to go the extra mile. This program is similar to Google Adwords in that the ads display at the top of the page and top placements are available to those who are willing to bid a certain amount per lead. Unlike Adwords, Local Service Ads only charges businesses for the lead rather than per click.
What Does it Mean to be Google Guaranteed?
Google has strict requirements that a business must meet before they can bear the Google Guaranteed badge. All providers must complete a background check and have positive reviews – three stars or greater – on their Google My Business listing. Businesses must also be fully licensed, insured, and pre-screened by Google. All this because Google is “guaranteeing” that customers will be satisfied with the work, or Google will possibly provide a refund. The Google Guaranteed program is Google’s way of promising exceptional service from any business that wears the badge.
What are the Benefits of Being Google Guaranteed?
Local Service Ads are Google’s way of promoting businesses that have proven they satisfy customers. This program will help you increase your sales because you can connect with customers when they’re most likely to book. Your ads will appear at the very top of the SERP. Best of all, you only pay for leads that are related to your services.
At the moment, Local Service Ads are only available for certain businesses and in specific cities:
Locksmiths, plumbers, electricians, HVAC, and garage door services.
- AZ: Phoenix
- CA: Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose
- FL: Miami
- GA: Atlanta
- IL: Chicago
- MA: Boston
- MI: Detriot
- NY: New York
- PA: Philadelphia
- TX: Dallas
- WA: Seattle
- Washington D.C.