We live in the age of social media titans. Facebook, Instagram, Twitter: these are some of the most familiar names in the social platform pantheon. Even business owners with the tiniest bit of internet savvy know that social brand promotion is essential. However, your relationship with social media is like a marriage: sometimes you need to think of new ways to keep everyone content and interested. Keep your followers engaged and they’ll always come back for more. Read More
Google began their Google Local Service Ads program earlier this year. This program, also known as the Google Guaranteed program, lets you show your business’ trustworthiness with Google. Learn more about how your business can earn the Google Guaranteed badge: Read More
Big news from the land of Google!
Google announced at the end of March that they are finally migrating websites that follow Google’s best practices for mobile-first indexing. Read More
Google’s AMP (Accelerated Mobile Pages) team has just launched a handy new feature called Render on Idle. This feature is designed to increase ad impressions per page by speeding up ad load time when a user isn’t taking any action in a browser. What a great step towards helping businesses retain the youngest generation of mobile browser users. This is yet another feature that can help the internet reach the apex of the “I need it now” mindset. Read More
Google Lens uses your phone’s camera to provide you with search results without typing or speaking. For now, it is particularly useful for immediate price comparison in stores and storing information. Google Lens has gone live or is about to, on Pixel phones in the US, UK, Australia, Canada, India, and Singapore (in English). Read More
An essential part of any business, especially an online company, is creating an environment that potential customers trust and feel comfortable and confident making purchases on. Customer trust and loyalty are what makes SSL certificates so important. As a bonus, sites with SSL certificates get bumped up in Google search rankings. Read More
We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More
To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.
Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.
In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.
So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!
Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.
Just when you think you know Google, the search engine giant decides to change up how it displays results.
We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.[bctt tweet=”See how Google’s #SERP changes impact your #SEO & #onlinemarketing efforts!”]
Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.