miniature shopping cart with wrapped gift with text online retailers need facebook pixel for the holiday season

Online Retailers Need Facebook Pixel For the Holiday Season

By | Facebook for Business, Facebook Marketing, Holiday Marketing Strategy, Holidays | No Comments

Both brick and mortar and online retailers are beginning their gear up for the holidays. You probably imagine a cartoon toy store manager nervously pulling at his collar with a group of adults shoving and holding money in the air. Not quite. Though, surely that frenzy still exists out in the retailer ethos — Tickle Me Elmo, last year’s Hatchimals, and Turbo Man from the seminal classic Jingle All the Way being obvious examples — a large percentage of consumers order products online. You can get your holiday shopping done in a few hours, while your other half bakes cookies and brings you hot chocolate cough *wine* cough.

So, where is this blog going? Where everything else goes… Facebook. Read More


Don’t Let Holiday Stress Ruin Your Business’ Online Reputation

By | Bad reviews online, bad social media reviews, Holidays | No Comments

‘Tis the Season to Go Crazy

Anyone who’s ever worked in retail during the holidays knows that customers can go a little nuts. They want something very specific on Christmas Eve at 4:59 p.m. when the store closes at 5. They incredulously ask, “What do you mean you’re out of lightsabers?” when Star Wars has been hot for months, and they’ve had literally all year to shop for their loved ones. No matter what industry your business is in, the same people who demand the most in-demand item of the year at the last possible minute will not hesitate to take to social media and berate your business online.

Whether or not the customers’ anger is justified, bad reviews online can damage your business’reputation. Your job as an owner is to keep a handle on questions and public complaints and resolve those issues quickly and visibly.

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Just the Stats, Ma’am

Millions of people use social media to air their service grievances. The Wall Street Journal reported that people spend at least half an hour on social media a day, beating out all other online activity — including games. According to Twitter, people spend four hours a day on the Internet, with 2.4 of those hours being dedicated to social media.

With people spending roughly 1/6 of their day online, it should come as no surprise that social media has become the preferred method of communication for many — if not all — of your customers. Twitter reported that in the past two years, the number of Tweets to customer service usernames has grown 2.5 times. According to Conversocial, 14 percent of those Tweets about customer service are while the customers are still in the store.

The Bottom Line

If you don’t respond quickly, you’ll lose business, which affects your bottom line. US companies lose $41 billion every year due to poor customer service. Value your customers’ time and address their concerns with immediacy. If they reach out to you via social networks, stick to those networks when handling their issues. That way, other potential customers will see that you’ve got the superior customer service skills they want.

Let Turn The Page Help

We know that business owners have a lot on their plates — especially during the holidays — and you may not have time to manage your online reputation. Turn The Page Online Marketing can help. For more information about our social media services, call us at (816) 527-8371 or (844) 889-5001 today.

Online marketing and pranking

Online Marketing & Pranks: The Perfect Pair

By | Holidays, Online Marketing | No Comments

This should come as a complete surprise to exactly nobody that has ever read a word about TTP: we like April Fools’ Day. And while we’re not about to reveal what we’ve got up our sleeves for our unsuspecting (okay, they’d be ridiculous not to expect something) employees, we will gladly reveal some of our favorite pranks that businesses have played on their coworkers and on the public. They are, in no particular order:

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two men facing a camera looking mean

Don’t be a Business Grinch this Year

By | Blog, Customer Relations, Holidays, Marketing Plan, Sales Strategy, Social Media | No Comments

Okay, wait. Wasn’t our Freaky Halloween party just yesterday? Well apparently the holidays are now upon us and in full-force and we all know this is the ideal opportunity for companies to increase their business. We’ve got some unconventional ideas to get customers engaged and keep them coming through the door.

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