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Holiday Marketing Strategy

Online Retailers Need Facebook Pixel For the Holiday Season

By | Facebook for Business, Facebook Marketing, Holiday Marketing Strategy, Holidays | No Comments

Both brick and mortar and online retailers are beginning their gear up for the holidays. You probably imagine a cartoon toy store manager nervously pulling at his collar with a group of adults shoving and holding money in the air. Not quite. Though, surely that frenzy still exists out in the retailer ethos — Tickle Me Elmo, last year’s Hatchimals, and Turbo Man from the seminal classic Jingle All the Way being obvious examples — a large percentage of consumers order products online. You can get your holiday shopping done in a few hours, while your other half bakes cookies and brings you hot chocolate cough *wine* cough.

So, where is this blog going? Where everything else goes… Facebook. Read More

How to Make $71,145 Selling Absolutely Nothing

By | Branding, Copywriting, Holiday Marketing Strategy | No Comments

Typical Black Friday sales are all about convincing consumers to purchase products by offering deep discounts.

Chicago-based Cards Against Humanity has turned that whole concept on its head for three years running, with this year’s Black Friday “sale” really taking the cake.

If you haven’t already heard, here’s the gist of their 2015 Black Friday offering: for $5, customers got absolutely nothing.

And they made $71,145 off of the gimmick.

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holiday-marketing-strategy

How to Create a Successful Holiday Marketing Strategy

By | Holiday Marketing Strategy, Marketing Campaign | No Comments

As the holiday season quickly approaches its busiest time, it’s important to make the effort to create a standout holiday marketing campaign. The holiday season tends to be when people spend the most money on everything from gifts to food, decorations, and services. The trick is to give potential customers a reason to choose your business over the multitude of others vying for their attention in flashing lights. Marketers know that this is the ideal time to use the seasonal holiday fever to your advantage, with the help of a great holiday marketing strategy. Here’s how:

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