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Amazon

Why You Shouldn’t Mass Market Products Anymore

By | Amazon, Brand Loyalty, Branding, Business Growth, Internet Growth, Marketing Strategy | No Comments

Typically, big companies of consumer packaged goods (CPG) are at the top of the mass-marketing game. Their brand is recognizable, so all they have to do is let people know about their new products and services. According to a recent report from eMarketer, CPG brands (in this case, grocery) are beginning to insert themselves at all points of the buyer’s journey, instead of focusing on brand awareness and promotions by retailers. This means that these brands are using a “small business” model, such as targeted advertising, social media strategies, and restructuring how eCommerce product pages are managed. Read More