There are always new terms to describe the latest updates and trends in the marketing world. The ones that are the most important (aka, they’ll be used a lot in 2018) are listed below. As you might assume, they are pretty much all related to mobile in some way or another.
2018 Marketing Buzzwords
This is the mobile version of e-commerce, as you may have guessed. It’s been expanding quickly, thanks to constantly increasing screen sizes, mobile-responsive design, and the continued increase of mobile devices. In 2015, m-commerce made $80 billion and is projected to hit $335 billion by 2020. Business Insider predicts that m-commerce will make up nearly half of all e-commerce at the same time. However, with how rapidly mobile is improving it could hit that target a bit sooner.
Social commerce is a unique branch of the online sales tree but it’s ever-expanding, with three-fourths of consumers using social networks to inform their purchases. S-commerce includes direct, peer-to-peer channels like eBay or Etsy, ads and referrals through social channels like Facebook or Twitter and targeted bulk promotions like those offered by Groupon. Social plays a critical role in expanding customer engagement, building brand equity, and increasing traffic to retailers’ sites. So, if you aren’t putting in enough efforts towards marketing on peer-to-peer channels you are potentially missing out of thousands of consumers.
How many times on any given day do you reach for your phone to quickly find out an actor’s last film, check closing hours for a restaurant, or find the missing ingredient for your dish? Probably a lot, right? Especially around the holidays, when people are doing hundreds of quick searches for gifts and recipes. These are called micro-moments. Brands with informative, reliable, engaging and regularly updated content draw in more customers than those that don’t. You can easily keep customers up to date with Google posts, their own kind of brand to inform you during these micro-moments.
Content that has been personalized intelligently in order to meet your customer’s needs. That’s the official definition. This can be multiple things, such as your personalized Google feed on your phone or relevant push notifications. Smart content seems to truly be the future of information, as all of these unique consumers want content relevant to what they want, need and require only — not what they and someone completely opposite want. An easy way to integrate personalized content is to optimize their call-to-actions and direct them towards specific users.