Attentive is an eight-month-old platform that has already done more than your eight-month-old niece. Sorry, but all she does is drool and roll; so far Attentive has deployed a few dozen successful campaigns for client such as Bliss, Barbell Apparell, and more. The company has just announced the platform officially (as well as their $13 million in Series A funding.) Read More
There are always new terms to describe the latest updates and trends in the marketing world. The ones that are the most important (aka, they’ll be used a lot in 2018) are listed below. As you might assume, they are pretty much all related to mobile in some way or another. Read More
Did you know that 66 percent of online consumers abandon their cart because of problems with the payment process and 23 percent of shoppers will abandon their shopping cart if they are forced to register for an account? Altogether, $4 trillion in products were abandoned in online shopping in 2014. These are all pretty scary statistics to see so, how does a business prevent their site from making all of the mistakes that lead to cart abandonment and leaving thousands of potential profits sitting in a virtual cart. Read More
Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, or roughly $15 billion annually. Contrary to popular belief, people still prefer to shop in stores instead of online, over 90 percent of consumer retail happens in the store. That’s trillions of dollars spent in the real world versus $294 billion online. That’s why the development of cost-per-(store)-visit ad models (CPV) are possibly very significant. Read More
In this digital economy, ecommerce websites really need to be creative and unique to generate traffic (and stand out from the competition) in the most cost-effective way. Long-standing brick and mortar retailers have added their products to the growing list of ecommerce websites. Online shopping is so hugely popular that places like Amazon, that sells anything you could need and deliver it to your door quickly and sometimes for free, eclipse the little guys that are struggling for their footing on the rocky climb to search engine relevance. Read More
As the internet has exploded in popularity in recent years, eCommerce has completely changed the way we shop.