Pokémon Go and SEO: Closer Than You Think

An image of the pokemon typography words on the top of a storefront

Gotta catch ’em all! If you haven’t heard yet, Pokémon Go is the new augmented reality app that’s sweeping the country. Android and iOS users can now use their phone’s GPS and camera to capture, battle, and train Pokémon in the real world simply by walking around their neighborhood.

But what does this have to do with SEO, you may ask? Quite a bit, as a matter of fact! Though they may initially seem to come from totally different worlds, one being a smartphone game and one being an online marketing tool, there are some interesting correlations between the two.  So sit back, relax, and let me take you on a tour through Pokémon Go and SEO!

First Things First…

Before you start roaming the wilds to become a Pokémon or SEO master, there are some things you need to establish. In Go, you start by designing your trainer and picking what team you are going to be on, Red Team (Team Valor), Blue Team (Team Mystic), or Yellow Team (Team Instinct). Each team has a mantra and different values that they feel are most important when catching Pokémon.

What values are specific to your business? How will you establish your brand and stand out from the crowd, both visually and in your business practices? Be sure to remember good SEO practices, such as inputting your business listings in Google and other search engines, and ensuring visual and tonal consistency across all of your platforms. Establishing your identity as a brand to yourself and to the public is key before attempting to catch anything, be it Pokémon or customers.

SEO and pokemon 1

Pokémon are like SEO Keywords?

In order to catch certain Pokémon, you have to look for them in their native environment. If you want to catch a water-type Pokémon, you should head for a lake; if it’s grass-types you’re looking for, better head out on a forest trail.

Similarly, when looking for keywords to work SEO magic on your site, make sure to look for words that fit your environment. What kind of business or franchise are you running? What are the goals you are trying to reach with your website? Who is your target audience, and what topics or styles would be best to catch their attention. Just like finding Pokémon, trying to find the right keyword can be tricky, but once you know where it is that you want to end up, it becomes a lot easier to get there!

The Final Step: Conquering Territory!

So you’ve finally assembled the perfect team, be they strong, healthy keywords or critters, and you’re ready to take on the world!

In Go, your next move would be to try and conquer specific locations known as gyms, by battling other players’ Pokémon in the real world. In the language of SEO, this could be seen as trying to conquer higher and higher rankings within search engine results. Be sure to research your competition and fully train your keyword team in order to stay on top.

It’s not all fierce battles and competitions in Go or SEO though. Remember the different colored Pokémon teams? Players that are on the same teams can band together and train at gyms that are on the same team as them, and ask other players for advice. Be sure to work on building bonds with other companies so that they might help promote you, give you advice on your marketing efforts, or help build up your SEO through link building and referrals.

Work With Our Professional SEO Trainers!

While we might not be able to help you be a Pokémon master, we could certainly give you a hand in becoming a master of SEO. We have SEO services for local businesses, franchises, and white label. Contact our experts by giving us a ring at (816) 527-8371 or (844) 889-5001 or visiting our office in Lee’s Summit!

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Author Molly Dillinger

Professional food consumer and amateur haiku enthusiast, Molly Dillinger is a summer intern here at Turn the Page. She is currently pursuing a Bachelor's degree in Journalism with an emphasis in Strategic Communications from the University of Missouri. Molly primarily works behind the scenes on SEO and keyword research, but occasionally pokes her head into blog writing and social media management.

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