Webinars are a great way to connect with your audience. They’re cost-effective, offer an opportunity for direct interaction with your customers, and came be created in with wide variety of options and styles depending on your business. While there’s no one-size-fits-all approach, here are some tips from Turn the Page on how to make your webinar stand out from the crowd.
Come Up With a Good Topic
What is the purpose of your seminar? There are many different approaches you can take, such as a Q&A session, a training or how-to presentation, or product demos/announcements. You could even invite on different guests and speakers to mix it up. Whatever you decide to do, be sure to practice and rehearse beforehand. There is a fine line between being prepared and rote memorization however, so make sure your webinar won’t become too stiff or hollow. For a Q&A session, try and come up with possible questions that the audience may ask, or even ask your social media followers beforehand what topics or questions they would be interested in.
Check Your Tech
Technical difficulties are extremely commonplace for any kind of presentation, but with some preparation, you can stay ahead of the worst of it. Make sure your sound equipment, video camera, and streaming software are all reliable before hosting your webinar. Any sort of visual aids or presentation software should also be compatible with all of these elements. There are also many different streaming platforms you can use, such as Google Hangouts, Skype, and Adobe Connect. Do your research and find out which platform would be the best fit for your company’s webinar.
Stay Engaged with Your Audience
To make sure your webinar is effective, be sure to stay in touch with your audience throughout the entire process. Come up with a tagline or hashtag to help promote your webinar on you blog and social media. Start promoting the event several weeks before to get people excited, and keep reminding your audience as the webinar gets closer. During the event, have a moderator keep an eye on your webinar chat and social media to see what people are saying about your event in real time, and respond to any relevant comments. After the webinar is over, be sure to thank everyone for attending, and possibly set a date for any future events. You might even write a blog recapping your webinar for those who weren’t able to attend, and to encourage them to stay tuned for future events.
Need More Webinar Tips?
Here at Turn the Page Online Marketing, we’re experts in all things online marketing. We’re dedicated to helping you put your best foot forward in an age where a digital presence is becoming more and more critical to your business’s success. If you’re interested making your webinar the best it can be, we offer services in social media marketing, video production, and graphic design. Give us a call at (816) 527-8371 or (844) 889-5001 or visit our office in Lee’s Summit.