We live in a fast-paced digital age. More and more users are focusing more on how quickly they can get the results they need. Google has matched this need for speed by announcing that they will make page speed a ranking factor when users search on mobile. In honor of this new announcement, we’re looking at three ways page speed can help your business, besides just getting the information quickly to your customers.
A Fast Website is Just Good Business
Customers Expect a Good First Impression
We’ve come to associate speed with the professional and slow with the amateur. Users will judge your company and your ability to do business based on how quickly your website loads. Slow websites drive customers away because they believe it is unsafe and insecure. Customer satisfaction and positive user experiences are at the heart of how many successful businesses work. If you can’t give your customers what they’re looking for quickly, they won’t return to do business with you in the future.
Slow Loading Speeds Can Lose Conversions
79% of people won’t go back to a site if it takes too long to load, and 40% won’t bother to stay on your site if it takes more than 3 seconds to load. All it takes is 4 seconds for you to lose sales. That’s a sobering thought for many companies. This has a deadly effect on your longterm reputation, too. Over time, people who have left your site unsatisfied will discourage other users from visiting your site. You could be driving away potential customers without even realizing it, and all because of a slow loading time.
Faster Sites Meet Customer Expectations
Customers don’t just want speed – they expect it! 85% of all users want their mobile sites to load as fast, if not faster, than desktop sites. Speed is essential to everything we do because we equate speed with being ahead of the game. Google expects websites that come up at the top of the search to provide an exceptional user experience or suffer the consequences of bad ratings. Google will still favorably rank websites that have fantastic, relevant content, but if your pages load slowly, you could lose a few points.
Expert developers, like our team at Turn The Page, carefully think about the user experience when we build websites. We are focused on providing your customers with a beautiful, fast website experience. Don’t lose business because your website is too slow – let Turn The Page update your website today!