Online review sites are quickly gaining speed as the place to go to research businesses before visiting their establishment or purchasing their products or services. Customers have come to love the ability to share their experience with other users, and other customers love hearing about the experiences of other users.
As a business, it’s important that you claim your business on these sites so that your current and potential customers are provided with the right information about your business and so you can keep an eye on what is being said about your brand.
But with so many online review sites out there, how do you know which one to choose? Simple. You choose the ones that offer you the most amenities and perks, and one of those sites is Yahoo Local.
Yahoo Local may look and feel like every other review site on the Internet today, but it has a bit more to offer its users. The following are four reasons why your company needs to join Yahoo Local.
1. You have options.
Most online review sites don’t give you an option when you join. You simply create your account, set up your listing and be on your way. With Yahoo Local, you have the option of choosing from two separate listings: a basic listing (which is free) and an enhanced listing (which requires a small fee).
A basic listing literally gives you the basics, as you can provide your contact information as well as add a photo and list your products and services. With the enhanced option, you get everything you received in the basic option, but you also get to add your company tagline, a detailed description of your business and add up to 10 photos.
2. You’ll get noticed.
Yahoo is one of the most popular search engines used today. When you join Yahoo Local, your company’s name and information will appear on the search results page when a potential customer uses keywords that relate to your business. This is a great way to market your business to people in the area who didn’t know that you existed.
3. It’s extremely easy.
Some online review sites make joining and claiming your business a thorough and time-consuming event. Yahoo Local understands that your time is precious, so they make their process extremely simple. Just add in some basic information, upload some photos, and you’re good to go.
4. You can manage it.
Over time, your company may change locations, URLs, business hours, and/or product and service offerings. Other online review sites don’t allow you to make adjustments to your listing once it’s posted to their site, but not Yahoo Local. With this review site, you have complete control over the information you share, and you can change it at any time.
In order to monitor your online reputation, you need to join online review sites. While there are a lot to choose from, Yahoo Local is a necessity.
Garrett Payne is a small business owner. He enjoys sharing advice about review tracking and the advantages of businesses using yahoo local.