Google Maps has just undergone a makeover, and Google claims it’s now better than ever. Changes in format, ads, colors, images, and routes are among the additions; but what does this mean for your local business? More than likely, they will make you more visible and convenient for a potential customer to find you.
According to the big reveal last Wednesday, one of the biggest additions is the Street View feature. Originally launched in 2007, Street View provides panoramic images from street positions around the world. Now users will be able to use their mobile phones to view a business’ location from their vehicles. This means customers will have a clear visual representation of your storefront and the surrounding area before even stepping foot inside the store.
Additionally, users will have access to a contact card with your business’ information just by clicking on its pinpoint on the Map. It will no longer be necessary to navigate through a separate Google search or Yellow Pages app to find your phone number, address, or URL. Be sure to double check that your local search listings are correct and consistent across all digital platforms so this information remains accurate in searches.
After viewing the store’s listing, the user will be able to pull up your business’ Google Offer if you’re promoting a deal at the time. Maps will even make tailored recommendations for customers based on previous searches.
Likely one of the most important features is the traffic rerouting system. Google Maps will change route directions if the user is stuck in traffic or comes across a closed street. It will also provide side-by-side information so your customers can choose the shortest and quickest route to your business.
We are hoping these new integrated features will help your business, even if only by making it more convenient to find your location. While they may not be revolutionary, they will promote your business’ visibility as long as you are keeping your contact information up to date.