A poster image for Search Engine Optimization featuring a rocket ship and a target with an arrow hitting bulls eye

You’ve done it.

You’ve crafted your unique take on a topic and stitched sentences together. Really good sentences. Sentences you’d like to print out and hang on your refrigerator.

You’ve revised and rewritten — you’ve weeded out the typos and the weak words and your post is awesome. 

Bad news, though. It’s not over.

Crafting great content is half the battle. The other half is making sure people find it, read it, and respond to the message that is delivered.

That’s where Search Engine Optimization — SEO — comes in.

Content may be king, but coronation can only happen with a little behind-the-scenes help from its faithful steward, SEO.

For Content to Reign, You Need SEO in Your Ranks

Publishing content to a blog is the first step in promoting your company. It does not, however, guarantee people see it. You need to ramp up promotions in order to drive traffic to your website and in turn your retail store, restaurant, or small business.
Here’s how you make magic happen:

Optimize title tags.

Your blog post title tags matter. The search engines give title tags weight, using their presence or absences to determine how your posts rank. Well-optimized pages make title tags work well for years down the line.

Use keywords the right way.

If you’re targeting certain keywords in your content, then you need to make sure that content is actually reflective of that topic. Keywords need to flow naturally. That’s how SEO works best. Take an authoritative tone in your blogs and present information with keywords embedded in the text organically. Don’t haphazardly throw them around. Make sure they fit well as to not interrupt the flow of the content.

Make sure to optimize images and alt attributes.

Keep the reader engaged and traffic flowing. Adding Atlernate Text or alt text to images as well as meta titles and descriptions will boost your on-page SEO. This gives visitors and the search engines additional information about what your images and website pages are all about.

Is this SEOver your head?

It’s okay. Turn The Page has a team of content enthusiasts who are 100% dedicated to creating stellar content strategies. Let us craft your blog posts, web pages, white papers, press releases, and more, then use the latest in white hat SEO methods to make your content found.

To learn more about our content marketing and SEO services, call (816) 527-8371 today.

Author Brittany VanMaele

When Brittany VanMaele found TTP’s website in August 2013, it was love at first sight. She knew she needed to join the Freaky ranks of the Page Turners. Lucky for her, they agreed. She came on as a content writer in September 2013 and was promoted to Director of the Digital Content Department (encompassing blogging, SEO writing, website content, & social media) in February 2015. With a BA in English and an MFA in Fiction Writing, Brittany’s journeys from Mizzou to Missoula, MT and back to Missouri prepared her for the fun, fast-paced online marketing agency that is TTP.

More posts by Brittany VanMaele

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