It’s the newest word to describe someone who promotes places and things on social media: influencer. Facebook recognizes that these folks can be a brand’s best friend. The social media platform wants to start facilitating relationships between brands and influencers with their new Brand Collabs Manager. We’re digging into this Facebook dashboard to see what makes it tick and how it can help your brand. Read More
A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”
And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you – from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between. Read More
Periscope has only been on the social media scene for a short time, but since its inception it has led an exciting life.
Before its official launch, the live streaming app was acquired by social media giant Twitter, and since its 2015 release, 10 million users have signed on, with 2 million of those being daily active users. Now with 200 million broadcasts — equating to 100 years worth of video — Periscope really is a force to be reckoned with. It’s no surprise that competitors like Facebook have tried to emulate Periscope.
Clearly there are many adopters of Periscope and its fellow live streaming technologies; still, some businesses struggle to see how to best use the platform. We’ve found it to be a valuable tool in our content marketing arsenal.[bctt tweet=”Check out tips for integrating Periscope & live streaming in your content marketing arsenal!” username=”turnupthesem”]
Check out our recommendations for integrating Periscope into your content marketing strategy!
Content marketing can be a tough game, even for the most exciting industries. More and more companies are using content marketing, like blogs, to promote their brands and attract new customers. However, according to a Chartbeat study, about 10% of readers lose interest after the top of the page and don’t scroll down at all, and the majority of readers only make it through about 60% of the content.
But don’t give up! While it might be true that it’s often easier to create interesting content for industries like travel, tourism, entertainment and food, there are plenty of opportunities for your brand to produce great content that people will actually want to read.
Content marketing is all about sharing relevant and useful information that helps to promote a brand or business and acquire customers. Successful content marketing means building a loyal following that trusts your brand for quality content and provides you with repeat business. The key to achieving a successful content marketing strategy is to consistently put out truly high-quality content that is focused on what your audience wants to see. What’s the best way to do this? Create and stick to an editorial calendar. Here’s why:
Mastering the “You Had Me at Hello”
What if I told you that your blog has 10 seconds to succeed or fail? I know, it’s harsh. Research has shown that web browsers often spend only about 10-20 seconds on a particular page before clicking on to the next (Nielsen Norman Group). That means the pressure is on to grab each reader’s attention in the first 10-20 seconds of skimming your blog. After you’ve gotten a reader to stay on the page for at least 20 seconds, the chances of them staying on the page long enough to read the whole blog post go up exponentially.
Did you miss our Periscope of our presentation, “The Value of Content?” Or maybe you just loved it so much, you want to watch it again. Brittany, Director of the Digital Content Creation Department, and Kelsey, Lead Website Content Specialist, discussed the difficulties of measuring the effectiveness of content.
Reach Out to Our Experts
Learn more about what the term “content” entails and why you need to be paying attention to creating and maintaining it across media.
Check out the Prezi below and reach out to our team with any questions! Contact us online or call (816) 527-8371 or (844) 889-5001 today.
Infographics, videos, images – they’re all becoming more and more essential to your (and our!) online marketing efforts. Media rich content is taking over and there may be no going back. In fact, you may have even noticed a stark increase in media rich blog posts from TTP lately. But what exactly does media rich content do for you?
Take a look at social media platforms like Pinterest, Vine, Snapchat and Instagram. Their user bases are still expanding in size and marketers are getting in on the game too. In fact, according to a recent blog post from Adobe, Pinterest accounts for about a quarter of all referral traffic. That’s pretty powerful for just one medium.
You may be wondering how these platforms and statistics relate to your content. Think about it – people are visual creatures. We like looking at pretty or interesting things. So the more pinnable your post or share-worthy your images, the more likely you’ll be to not only gain traffic, but to convert it into real sales.
The Quick and Dirty on Media Rich Content
Some things to keep in mind when producing or curating content:
- Studies suggest that the brain processes visuals an astonishing 60,000 times faster than it does text. Not only that, but many people find reading just text to be plain old boring. Media has the power to break up the monotony of that text.
- Attention spans are getting shorter and shorter. People are less willing to read dense chunks of content, especially if there’s nothing nice to look at.
- In the age of Buzzfeed listicles and short-and-snappy Tumblr posts, your audience has come to expect content that is not only easy to read, but is also packed with images, GIFs and videos.
- Depending on the media you choose, it may provide added marketing value. For example, if you clean chimneys and use camera inspections to do so, consider adding a video of said inspection to your site. This will give visitors some insight as to what you do, why it’s important and what a difference it can make in their lives. It’s its very own value proposition.
- Media attracts visitors to your site (especially through social media), encourages them to engage and keeps them there longer. A 2014 article from Boston.com states that images can increase engagement on a post by up to 180% and visitors spend 100% more time on a web page if it has a video.
- If your website or post does require a lot of text (ahem, us right now), make it user-friendly. Use bullet points and lists to make it more visually appealing and legible.
Need Some Help with Media Rich Content?
Get more traffic to your site and more conversions with media rich content that people will actually want to read. For more information, call the online marketing team at Turn The Page at (816) 527-8371 or (844) 889-5001 and see how we can get your content back on track.
You’ve done it.
You’ve crafted your unique take on a topic and stitched sentences together. Really good sentences. Sentences you’d like to print out and hang on your refrigerator.
You’ve revised and rewritten — you’ve weeded out the typos and the weak words and your post is awesome.
Bad news, though. It’s not over.
Crafting great content is half the battle. The other half is making sure people find it, read it, and respond to the message that is delivered.
That’s where Search Engine Optimization — SEO — comes in.
Content may be king, but coronation can only happen with a little behind-the-scenes help from its faithful steward, SEO.
Quirky content has the advantage over sexy content because it gets attention without trying too hard. It appeals not to the same reptilian part of the brain that responds to racy images; rather, bizarre content challenges the cerebral cortex to understand its strange message, making it a more effective choice for enhancing brand recall.