During June, many companies experience a drastic slump in the amount of business that they do. Restaurants find themselves losing out to backyard barbeques. Retail businesses notice that their clients are spending more time at the pool and less time browsing in their stores. Service based businesses suffer because their clients have left their homes for summer vacations. While this decline in traffic might seem like a great chance to take a breather and recharge, many business owners find themselves struggling to maintain a sense of passion for their business when customers aren’t buying.
If you’re a professional writer, chances are there’s a huge demand for you to produce lots of riveting writing topics every work day. As online bloggers, this is a pressure we can identify with all too well. We understand that sometimes the hardest part of our job is creating an exciting topic, not writing the content. Writers, take heed! We stumbled across a few helpful writing resources that should be on your radar (and probably your bookmarks bar, too)!
Although this isn’t technically a “topic generator,” it’s certainly an excellent resource for brainstorming. The beauty of this tool is that it allows you to hone in on pretty specific topics like money tips or even Kansas City restaurants (our personal favorite). Once you’ve created your Google Alerts, you’ll receive an email with the latest news articles about the topic of your selection. Sometimes, just scrolling through news headlines can lead to an aha moment. Something spark your interest? Read through the article, do some more research, and think of how you can add a unique spin on the topic.
It gets better, though! You can receive Google Alerts on a daily basis, so the brainstorming never has to stop. We suggest investing in a journal that you can dedicate to topic ideas. This will allow you to store away topics for future reference. Oh, and did we mention that creating Google Alerts takes just minutes?
Content Idea Generator (V2)
Just as the name suggests, this tool is a “content generator.” This isn’t just any tool, though. This is like the coolest Google Docs spreadsheet you’ve never seen! All you have to do is save a copy of the tool in your Google Drive, type your query in column B, row three, and press enter. Moments later, a list of news headlines from Google, Bing, Reddit, Digg, and a number of other sources will appear. This is a great way to brainstorm topic ideas and see what’s now trending.
For a more advanced experience, put on your boardshorts and surf Topsy for keyword-centric articles. Want to narrow your search? Select your specifications from the filters on the left-hand side of the screen. If you see a headline that piques your interest, click on the title to learn more information.
These tools don’t always provide the perfect blog topics, but they’re definitely a good starting point. So, next time you’re struggling to find a stroke of genius, head to the web for some inspiration! Stay tuned to learn more industry news.
As online marketing experts, we are regularly asked about the difference between online marketing and advertising.
Email marketing has become an instrumental tool for small and large businesses everywhere. Getting customers to sign up is easy. However, if you do not want consumers pressing the dreaded Unsubscribe button, you will need to employ some basic email marketing practices.
If you want your small business to thrive, you don’t need to reach every customer. You need to reach the right customer. Gone are the days when small businesses attempted the expensive and often futile task of competing with larger businesses in rankings in order to reach large numbers of potential customers. Now small businesses can focus their resources on engaging with the right customer, the one who is likely to spend money with the business not just once but over and over.
So, you set up a blog for your business. You’re ready to start publishing blog posts, but how do you make sure this new blog is worth your time?
Your blog can be more than a few updates posted every few months. When used correctly, your business blog can provide you with leads, teach customers, inform readers of upcoming promotions, and connect you with business partners.
You can knock it out of the park by keeping a few pointers in mind as you develop your company’s blog.
From “wobbly coffees” filled with rum to weekly office pranks, there was rarely a dull moment here at Turn The Page. A few months here gave me a much-needed break in my normal school routine while continuing to learn more than I imagined. I joined the TTP team just a few days after graduating with my bachelors degrees in Spanish and in Journalism with an emphasis in Strategic Communication. Before getting into what I’ve been doing here at Turn The Page, here’s a little bit about my marketing background.
My first internship experience was during the spring semester of 2012, where I traveled to Buenos Aires, Argentina to work as an intern at a marketing company called Avant Garde Agencia. Avant Garde specializes in special event planning and guerilla marketing. It was an excellent experience, and I was able to work in both fields I love: communications and Spanish.
Directly after returning home from Argentina, I began working at Integrity Marketing Solutions, which is a company specializing in marketing for estate-planning and elder-law attorneys. Working at Integrity gave me an interesting perspective on working with a niche market and allowed me to work on a variety of tasks, from creating online magazines to tracking website stats.
And finally, this summer I began working at Turn The Page. I’ve always enjoyed writing, so I figured an internship here at TTP was the perfect way to put that skill to use. Aside from daily blogging, I learned how to optimize the content and choose the right topics to fit the audience for whom I was writing. Turn The Page challenged me to think strategically while exercising my creativity.
Many people have asked me what I liked most about working at TTP. While it’s hard to narrow it down to one aspect, there are a few that stand out to me. I have really enjoyed the freedom in working with a diverse group of clients. From auto-repair shops to hair salons to telecommunication companies, each day was presented with a challenge and an opportunity to perfect my writing.
I also appreciate the encouragement I received to produce great ideas that could improve business both internally and externally, even though I was just an intern. I took part in weekly “Think Tank” meetings, where I was able to not only learn more about the internal workings of the company, but also help work through current concerns and future developments.
Finally, I was also thrilled to be given the opportunity to use my Spanish this summer. Two of my favorite tasks were updating a client’s Facebook page for Spanish speakers as well as writing website content for another.
Until Next Time…
While I’m sad to say goodbye to my fellow Page Turners, I am excited to return to MIZZOU where I’ll pursue a Master of Arts in Journalism with an emphasis in Strategic Communication. I’m sure I’ll have my plate full, but it will be an exciting step. I owe a huge thanks each of the employees at Turn The Page for a great summer full of laughs and learning!
A website is a valuable tool in your company’s toolbox. Why not show off those tools? A website is one of the first items that potential customers check when considering your company. Show them why to turn to you.