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content marketing Tag Archives - Page 2 of 4 - Turn The Page Online Marketing

Harnessing Dread: The Role of Fear in Content Marketing

By | Blog, Content Marketing | No Comments

We all know that funny kitten videos are never going to have trouble getting likes and shares. But what if you want to create content that doesn’t just get shared? What if you want to create content that compels clients to act quickly? Today Turn the Page Online Marketing takes a hard look at why you should be scaring your audience.

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Why Traditional Marketing Techniques are Turning Your Clients Off

By | Content Marketing, Content Writing, Online Marketing | No Comments

The modern consumer is barraged with advertising on a daily basis. Industry experts estimate that most people are exposed to between 3000 and 5000 advertisements per day.

How does the brain react to the constant flood of messages asking them to try, to buy, to discover, to switch, to indulge, today?

It shuts down.

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3 Ways Subconscious Cues Can Sway Consumer Decision Making

By | Content Marketing, Online Marketing | No Comments

Innovative marketers are incorporating the findings of psychologists to create marketing campaigns that can reach consumers on a deeper and more effective level, a practice called neuromarketing. Sinister as it may seem, smart online marketers put aside any squeamishness about using subconscious messaging because they recognize its immense potential to steer customers toward a particular brand. When used judiciously, this type of online marketing can help increase the trust consumers have in your company.

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What Do Women Want? How to Create Content Marketing Strategies to Hook Female Clients

By | Online Marketing Strategy | No Comments

Are you paying attention to what women want?

If not, you’re missing out on a major opportunity. Women account for $7 trillion in consumer spending and they make 85% of purchasing decisions. They also control 60% of personal wealth in the U.S. Women have a tremendous financial clout in this country, so it makes sense to create a marketing strategy that speaks directly to them. But reaching women is a harder task than many marketing experts expect; 91% of women say that advertisers do not understand them.

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How Emotional Content Can Revolutionize Your Content Marketing Strategy

By | Emotional Content | No Comments

Remember the last viral video you watched on Youtube? Chances are, it made you laugh, cry, or get goosebumps. That’s because people are more likely to share content that creates a strong emotional response. In a world of information overload, creating content that resonates emotionally is key to breaking through and getting your message heard. Creating emotionally powerful content not only helps you get consumers’ attention; it also helps you to get them to act once you have it. After all, people make decisions (about, among other things, when and how to spend money) based on how a product makes them feel. That’s why it pays to create content that speaks to the heart rather than the head.

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Is Your Website Brain-Friendly?

By | Brain-Friendly Websites | No Comments

Your clients are overwhelmed by information. At no other time in history have humans had access to as much data as they do right this second. Ninety percent of the information that now exists was created in just the last two years. 571 new websites are created every minute. And the average person stays on a webpage for less than a minute, reading only one quarter of the text of the page.

So how do you get their attention? In a world of information overload, how do you ensure that your website stands out and gets your business’s message heard? One of the best ways is to make sure that your website is brain-friendly, meaning that the information you’re trying to convey is designed to be easy for the brain to process. When you focus on developing your website at this level, your set your business up for success.

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