If you’re not using Google Authorship to help your website get more traffic from Google, maybe it’s time you took a closer look. Google Authorship made its debut at the end of 2011 and since then we’ve seen an increasing number of established bloggers and companies embracing its benefits. Let’s take a look at Authorship and how it can help your website SEO.
Stand out in Google Search
Google Authorship is visually appealing and it’s not hard to recognize an author who takes advantage of it. You can see how this works in the search result example below. When given the choice many people lean towards visual content. With Authorship, your Google+ profile image is displayed along with the links to your content. This is a great way to make yourself stand out in a sea of competitive search results.
Establish Google Authority
Google Authorship can also be an excellent tool for building a loyal following of readers. When you put your face out there for people to see, they begin to associate it with the topics you are known to discuss. This small visual element helps to establish you as authority in your field. By doing so, you are also building a sense of trust, which separates you from the millions of anonymous creators who are competing in the same search results. Once people become familiar with seeing your face in the search results they will be more inclined to click your links because you’re a face they can trust.
Increase Click Through Rate
You’ll notice that Google Authorship comes with a special author byline. Clicking on the authors name will take you directly to their Google Plus profile. Clicking on the More By link will take you to a mini search result focused on related content that the author has produced. These features give additional opportunities for people to click through and learn more about what you have to offer.
When a person clicks your link in the search results and then uses the back button to return to the results, Google assumes they would be interested in more of your content. The results will then be dynamically modified, showing links to even more content from an author and encouraging the visitor to immediately return back to your website.
Setting Up Google Authorship
The first step is to create a Google+ profile, if you don’t already have one. Make sure to select a great image for your profile pic and then Verify AuthorShip. Google does not guarantee your profile image will always be displayed in Web & News search results. It also might take some time before your image begins to appear. So, once you’re finished make sure that everything is setup correctly by using the Google Structured Data Testing Tool. This tool will give you a preview of how your new listings will eventually appear in the search results.