Last year, Cyber Monday sales increased by 8.5% with the total number of transactions up and more purchases on average per transaction. Since 2009, the day has seen a steady sales growth:
While many retailers feature online and store-centric deals on the Friday and Saturday after Thanksgiving, on Cyber Monday, the focus is all online, all the time. This removes some stress from from brick and mortar storefronts, but puts a lot of pressure on web developers, servers, ecommerce sites, and more.
We’re highlighting a few of the must-have components any successful Cyber Monday retailer must have when it comes to website functionality and usability.