The world is now ingesting everything through mobile formats, whether it be tablet or phone. We like instant access. Every time a page takes too long to load or is not optimized for a mobile platform, we will usually go back to our original search and choose the next one down the list. For a business, this can be detrimental. It’s difficult to hold onto existing customers with a hundred similar service choices out there, let alone acquiring new customers. This is also true of businesses trying to advertise on those slow-loaders. Read More
What exactly is HTTP/2? We didn’t even know about it until we heard that GoogleBot will start to support it later this year or early next year. Because we like to stay on top of such things to better serve our clients, we scoured the Internet for information. We found out lots of information about HTTP/2 and the Internet itself. (For instance, did you know that there’s an Internet Engineering Task Force (IETF)? Yeah. That’s a real thing.)
Building Upon What’s Already There
HTTP/2 — formerly HTTP/2.0 — is the second major version of HTTP, or Hypertext Transfer Protocol, used by the World Wide Web. The IETF’s HTTP working group developed HTTP/2 largely based on Google’s SPDY protocol. SPDY — pronounced speedy — is an open network protocol that reduces web page load latency and improves security. HTTP/2 is HTTP/1.1’s successor, and it’s a much-needed update because the Web has changed since 1999. The update brings improved efficiency, speed and security, making a much better experience for users. Busy users simply don’t have time to wait for an outdated website to load. The faster your website is, the more conversions you’ll see.
HTTP/2’s Major Improvements
- Single Connection – Websites only require one server connection to load, and that connection stays open as long as the website is open.
- Binary – HTTP/2 is binary, which makes it more compact and less prone to errors. No additional time is wasted translating text to binary — which is your computer’s native language, anyway. Faster speeds mean more conversions for you because your web traffic won’t leave because of slow load times.
- Multiplexing – Multiple requests can happen at the same time and on the same connection, making things much more efficient. HTTP/1.1 required each new transfer to wait for other transfers to finish. Speed is the name of the game, and website efficiency can mean business growth for you.
Even after all of our HTTP/2 research, some of this stuff still went over our heads. For more information, please contact our talented and knowledgeable web development team that can answer your questions at (816) 527-8371 or (844) 889-5001 today.
Last year, Cyber Monday sales increased by 8.5% with the total number of transactions up and more purchases on average per transaction. Since 2009, the day has seen a steady sales growth:
While many retailers feature online and store-centric deals on the Friday and Saturday after Thanksgiving, on Cyber Monday, the focus is all online, all the time. This removes some stress from from brick and mortar storefronts, but puts a lot of pressure on web developers, servers, ecommerce sites, and more.
We’re highlighting a few of the must-have components any successful Cyber Monday retailer must have when it comes to website functionality and usability.
Did you catch that? That was the web and if you already did not know, it is fast. And getting much faster these days as more and more users come online and search engines up the speed on our searching. Think Quarterly: The Speed Issue has some astounding stats to share. In the time it took to read the first page of the report, about 382 Android phones were activated, over a quarter of a million words were blogged on Blogger and two days worth of videos were uploaded on YouTube.