If you ask me, the most important tool in any online marketer’s possession is simple: analytics, all the way.
Some might be surprised to hear this from a content marketer — I’m supposed to love words, not data! I’m a creative! But ultimately, there’s nothing more rewarding for myself or my clients than to see figures that support the content I’m producing — results that can confirm why our blogging or social media efforts are paying off when typical KPIs like ROI don’t suffice. To this end, Google Analytics has become a good friend of mine.
While typically used by the more data-driven divisions of our agency — our pay-per-click team or SEO strategists — Analytics is also a handy tool for us creatives, providing clarity on the effectiveness of decisions made in the name of User Experience (UX).[bctt tweet=”See how Google Analytics data can help you improve your website’s UX!”]
Check out a few ways that Google Analytics can help web designers and developers optimize a website’s UX, beyond the standard bounce rate and page load times.