If you ask me, the most important tool in any online marketer’s possession is simple: analytics, all the way.
Some might be surprised to hear this from a content marketer — I’m supposed to love words, not data! I’m a creative! But ultimately, there’s nothing more rewarding for myself or my clients than to see figures that support the content I’m producing — results that can confirm why our blogging or social media efforts are paying off when typical KPIs like ROI don’t suffice. To this end, Google Analytics has become a good friend of mine.
While typically used by the more data-driven divisions of our agency — our pay-per-click team or SEO strategists — Analytics is also a handy tool for us creatives, providing clarity on the effectiveness of decisions made in the name of User Experience (UX).See how Google Analytics data can help you improve your website's UX! Click To Tweet
Check out a few ways that Google Analytics can help web designers and developers optimize a website’s UX, beyond the standard bounce rate and page load times.