Every website must have a purpose. When visitors come to your site, you want there to be an outcome from the visit. Whether it’s commenting on a blog article, submitting a contact form, or buying a product, you want your web design to foster engagement in some way. It makes no sense to start your web design by just throwing a bunch of pictures and text online and tell everyone to check out your website. That’s like inviting everyone over to your house to watch your dog take a dump. If you don’t give something of value to offer, you won’t get something of value.
Here are a few web design techniques that every website should have so you’re not exchanging your visitor’s time for the value of your dog’s crap.
One tool of interactive web design is ask questions. If you’re a company that offers a service, pose hypothetical questions on your site that many of your customers may ask of you. Then, instead of answering that question on the site, point them to a contact form or contact number. Make sure that your customer service department is ready and available to answer the questions that’ll come flooding in. You can also pose questions via social media or at the end of your blog posts, encouraging readers to start a discussion on social media or in the comments of a blog post you’ve written.
Use Web Design to Make It Easy
Whatever you’re wanting the visitor to do, build your web design to have it be accessible with no more than one click. The average online surfer spends less than thirty seconds on a single website. Think about it. When you’re surfing the internet, you bounce all around from one page to another. Very seldom do you actually stay on a site for very long. So if you don’t make it easy for them to engage with you somehow, you’ve lost them. When working on your web design, make it obvious what you want them to do and make it easy for them to do it. Remember, no more than one click.
Get Their Information
Maybe a visitor is not ready to totally commit to your product or service just yet, but if they leave your site, chances are they’ll never return. Make sure to use web design techniques that will make it easy for them to remember you. Have them like your Facebook page, follow you on Twitter, or subscribe to your newsletter and blog. It’s called permission based marketing. You’re getting permission to remind them of the awesome product or service you offer. Usually you’ll have to offer something for free like a free consultation or trial offer in order to get their attention. But it will totally be worth it when they finally do get over their commitment issues and buy what you’re offering them. With these simple web design techniques you’ll see an major increase in interaction on your site, I guarantee it.
Need Help With Your Web Design?
If you’re looking for more tips on how to encourage interactivity in your website, feel free to contact the experts at Turn The Page Online Marketing. Our services include content marketing, web design and development, and search engine optimization. Don’t be afraid to give us a call at (816) 527-8371 or (844) 889-5001 or come visit our office in Lee’s Summit.