It’s listed on all of your business cards. It’s linked to your social media accounts. You include it in your email signature and give it out over the phone. It’s your website, and it’s one of the primary ways that consumers will initially interface with your business.
The average page visit lasts less than a minute. That’s less than 60 seconds to grab your visitor’s attention, gain their trust, and convince them to pull up a chair and stay awhile. You’ll encourage guests to dive in by focusing on content development for your website.
On its most basic level, website content explains a business’ products and services. But great website content does this while engaging and entertaining the consumer. There are so many ways to improve content development for your website–here’s where to start:
A Quick Guide to Content Development for Your Website
Find Your Voice
And make it a good one. You want your voice to be relatable, but still authoritative. This can be a tricky distinction to make, but in general, if you enjoy writing and reading your content, chances are your audience will too. A dry, stuffy voice–think too much technical jargon and a penchant for referring to the consumer as “one” rather than “you”–will drive your audience away. Obviously some industries will require the use of a more serious tone or a more specialized vocabulary, especially in product descriptions, but this general rule of thumb should be able to help you in your content development.
Understand Your Purpose & Your Consumer
Before you even begin content development for your website, you need to have an understanding of your purpose and your intended audience. Who are you speaking to and what are you trying to convince them to do? Go about your content development with your audience and purpose in mind.
Understand Your Products & Services in Relation to Your Audience
You should know the ins and outs of all of your products and services when you approach content development for your website–then frame your content so that it explains why these products and services are useful to your audience. Give all the details and specifications, but also point out why these features are helpful to your ideal consumer. Address questions like what the problems the service solves, how the product will be helpful in the consumer’s everyday life, or why the product or service is worth the investment. Content that answers consumers’ questions before they ask them is always effective; keep this in mind when tackling content development for your website.