Google & AI

How Google Uses Artificial Intelligence to Rank Your Website

By | Google, Google RankBrain | No Comments

To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.

Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.

In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina  — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.

So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!

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SEO and pokemon

Pokémon Go and SEO: Closer Than You Think

By | Uncategorized | No Comments

Gotta catch ’em all! If you haven’t heard yet, Pokémon Go is the new augmented reality app that’s sweeping the country. Android and iOS users can now use their phone’s GPS and camera to capture, battle, and train Pokémon in the real world simply by walking around their neighborhood.

But what does this have to do with SEO, you may ask? Quite a bit, as a matter of fact! Though they may initially seem to come from totally different worlds, one being a smartphone game and one being an online marketing tool, there are some interesting correlations between the two.  So sit back, relax, and let me take you on a tour through Pokémon Go and SEO!

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Is “Above the Fold” a Myth?

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“Above the fold”, also known as “above the scroll” is a concept in website design relevant to online marketing and advertising. The ‘fold’ refers to the point at which the webpage starts scrolling – anything above this point is ‘above the fold’, and anything below this point is ‘below the fold.’

A common belief is that users generally don’t like to scroll; past studies had found that only 23% of visitors scroll on their first visit to a website, and that that number decreased with every subsequent visit, reached 16% by their second visit. Because of this, above the fold is often considered prime real estate for online marketers and advertisers, and many sites have different exact spacings and price points depending on where they believe ‘the fold’ to be.

However, with website layout and design changing constantly, does the principle of “above the fold” still hold up? Let’s take a look at a few factors.

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How to Avoid the Cheesy Stock Photo Trap

How to Avoid the Cheesy Stock Photo Trap

By | Stock Photos | No Comments

Stock photos are a necessity for many marketers and businesses alike. Unless you have a staff photographer at your disposal 24/7, using stock photos is often the only way to get the images you need for your website, blog, advertisement, newsletter and more. Unfortunately, stock photos have gotten a bad rap due to the abundance of cheesy, staged and just plain bad stock photos that exist out in the strange universe that is the World Wide Web. However, it is possible to find great stock photos to use for whatever purpose you need, as long as you follow a few simple guidelines.

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How Bad Customer Service Can Undermine a Good Marketing Plan

By | Customer Service | No Comments

Think high-quality products, competitive pricing, and a great marketing plan are all it takes to create and maintain a successful business? While all of these factors are, of course, essential parts of a great business, they aren’t the whole story. These days, cultivating a top-notch customer experience is one of the most highly valued parts of a business. Customers who aren’t happy with the customer service they have received from your business will move their business elsewhere. In fact, when citing their top reasons for switching to a different business, 53% say it’s because they feel underappreciated and 42% say it’s because of rude staff. Even the best marketing plan just can’t make up for bad service. Read on to learn more about how bad customer service can undermine your business’s marketing plan.

The Importance of Good Customer Service | TTP BlogPutting Your Money Where Your Mouth Is

A great marketing plan should highlight your business’s competitive difference and bring positive consumer awareness to all that your business offers. However, inadequate customer service can completely erase any positive effects of your marketing efforts. Often it is difficult for companies to get past personal bias and recognize areas of weakness. You may not realize that customers are unhappy with your services until it’s too late and you’ve lost their business. There is a huge disparity between what companies think they are delivering and what consumers perceive. 80% of companies report that they deliver a high level of customer service, while only 8% of customers perceive great customer service in companies in general.

How can your company resolve this disparity? Make sure that all the claims you make in your marketing materials are actually true. If you promise great customer service but are losing customers, it’s time to take a hard look at how customers actually view your customer service. Make sure that you aren’t losing customer interest due to rude or inattentive staff or by being too slow at responding to requests.

Copy of Facebook Marketing

Modern Consumers Have More Options Than Ever Before

Today, consumers have so many options for any given service or product that they have no reason to stay with a business that hasn’t shown them good customer service. This wealth of options means that consumers can be more choosy about where they do business, and they have much higher expectations for customer service than has previously been seen. Just in the past year, 60% of consumers have gained higher customer service expectations than they had a year ago. This is no coincidence – it’s only natural for consumers to be pickier when they know there are countless other business lining up for their attention.

One of the most effective ways to keep consumers coming back is to put an emphasis on consistently good customer service across all channels – from in-person and phone calls to emails and online chat.

Online Reviews Can Make or Break Your Business

It used to be that if a customer was unhappy with the service they received, they might complain to the manager or tell a few of their friends about it. Today, however, word-of-mouth goes much further than an individual’s circle of friends. Angry consumers now have a limitless platform on which to air all their grievances for the world to see: online reviews. From Facebook to Google and beyond, consumers now plaster online reviews – good and bad – across the Internet. Additionally, consumers take online reviews into account when choosing whether to use a business. 86% of consumers report that they do not use a business that has negative reviews. Plus, it takes an estimated 12 positive reviews to wipe out the bad effects of just one bad review. No matter how good your marketing strategy is, if your customer service is not up to par, those bad online reviews could effectively kill your business.

 

Take Control of Your Business’s Reputation

At Turn The Page Online Marketing, we go beyond just a one-and-done marketing plan. With our social media and website services, we can help you manage your business’s online reputation. Contact us today!

 

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A Basic Guide to Google Analytics

By | Uncategorized | No Comments

Google Analytics: one of the world’s foremost web analytics services and an invaluable asset for any business that’s interested in growing and developing their website. But though it’s one of the most widely used web analytics services in the world and has been around for a little over ten years, it can still be tricky to figure out all the odds and ends to Google Analytics.

For those looking take advantage of this service but aren’t quite sure where to start, here’s a quick guide to some of Google Analytics’s basic terms and tools.

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Is Organic Search Dying?

By | Uncategorized | No Comments

Organic search has generally been considered an important feature in the landscape of online marketing. Many companies have utilized various methods and strategies for helping improve the ranking of their websites within search engine results, leading to the creation of tools such as search engine optimization (SEO) and search engine marketing (SEM). But is organic search really on its way out? Let’s take a look at some of the factors that affect organic search and its current state within the industry.

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The Do's and Don'ts of Facebook for Business

The Do’s and Don’ts of Facebook for Business

By | Do's and Don'ts, Facebook for Business | No Comments

Facebook for business has taken the online marketing world by storm. Businesses are learning to take advantage of the audience of 1.65 billion monthly active users that are currently on Facebook. However, using Facebook for business effectively involves more than simply creating a business profile. There are certain things that your business should (and shouldn’t) do in order to ensure that your Facebook page is working to positively promote your business.

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Instagram

What You Should Know About Instagram’s New Tools for Business

By | instagram | No Comments

Instagram has a message for any naysayers doubting the power of the platform for business: we have new toys, so you better get in our sandbox.

While big brands haven’t really looked back when it comes to developing and deploying an Instagram strategy, for small-to-mid-sized, locally-oriented businesses, effective adoption of the app hasn’t been quite as prevalent. Many didn’t see its value or capability to drive local foot (or internet) traffic, and with ROI and real results a constant must for the average business owner, investing time and money into Insta didn’t quite make sense.

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With Instagram’s newly-announced updates, however, there really won’t be any excuse for local businesses to not be active on the social network.

Here’s what you should know about the latest business tools Instagram is unveiling.

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harnessing the

Why Good SEO Takes Time to Hold

By | Uncategorized | No Comments

So you’ve finally done it, you’ve followed finalized your SEO strategy. You’ve done the keyword research, you’ve polished your content, and you’re feeling pretty good. So when do I get to see the fruits of my labor, you ask? Well, while SEO can be a valuable tool in your online marketing arsenal, it doesn’t promise overnight success. Here are some factors to consider while waiting for your SEO results.

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