There’s a new kid on the block in the social media scene: Periscope. The live video streaming app is currently available on iOS and Android, since being released last year. In recent months, the Periscope scene has exploded with individual and commercial users alike. Businesses and marketers in particular have found ways to use the app to promote products and services in a whole new way.
Living in the past as an individual? Not so great.
Living in the past as a brand? It seems to be working.
Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller House, Jumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.
Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?
The social media world has evolved from online journals to “Who’s in my Top 8?” to platforms only college students could use to something everyone could use. Businesses of every shape and size and diverse industries have scrambled to get on the latest social trends. It’s paid off for some of them, like in Wendy’s beef with Burger King, or IHOP calling McDonald’s out on its notion that all-day breakfast was a new concept.
It seems like every day new platforms come into the limelight, but only some of them have proven to be beneficial for businesses. Here’s a list of social networks we think could be useful to businesses.[bctt tweet=”See what underused #socialmedia platforms will work best for your business!”]
What’s business without a little friendly competition? No matter the size of your business or what industry you’re in, you’re bound to have a few (or many!) business rivals competing for your customer base. An effective competitive marketing strategy should aim to develop your own unique brand and make your business stand out from the pack. Sometimes this can even involve throwing a little shade at the competition.
[bctt tweet=”What’s business without a little friendly competition?”]
When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.
We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.
Check out what we think might be in the cards for online marketing in the next year.
It’s 2015, and we are officially in the future. (We even have hoverboards! Sort of.) Information moves at a lightning pace, and businesses of all sizes need to keep up or get left in their tech-savvy competitors’ wake. Online marketing plays a key component in generating new business, and you need to ask yourself, “How can I stand out?” You may be doing everything right, and if so, good for you. But for those of you whose marketing plans could use some tweaking, here’s what you need to consider for your 2016 marketing plan:
Look at data from what’s already worked. Revising a strategy is much easier than developing a new one because you have a lot of information from past results. Use Google Analytics to measure your traffic for about a month before starting over.
Once you’ve compiled a useful set of data, re-focus your campaign to effectively reach those people. If social media is a source for clicks, spend some time engaging with those networks. For business-to-consumer companies, using Facebook or Twitter may be your best bet, but for business-to-business companies, stick to LinkedIn.
It’s All in the Delivery
Business owners are constantly pressed for time, and it can be tempting to put your marketing on autopilot. Bear in mind that automatic posting can push people away, rather than attract them — think of every time you’ve had to speak to a customer service “robot” for your credit card company. The same principle applies to social media. Commit to posting your own material and add a personal touch. Your audience will thank you.
Evaluate Your Most Popular Blogs
Is your evergreen content still attracting visitors? Is that traffic converting? (By the way, if you aren’t blogging, you should be.) People will respond to quality content rather than frequent posts that fizzle out.
Reuse Your Content
If you’ve invested the time and effort to create great content, republish it — though it can be risky to your search rankings. Instead of re-posting something verbatim, consider repurposing it as an ebook or infographic. Like with financial investing, diversifying your content means a much higher return on investment.
With a well-developed marketing plan in place, your 2016 marketing efforts could generate new leads, which means your team needs to be prepared to handle an influx of new business.
Reach out to Us Today
The online marketing experts at Turn The Page are ready to help take your business to new heights in 2016. Call us at (816) 527-8371 or (844) 889-5001 to learn more today.
Cause marketing is hot right now. When brands take social responsibility, consumers notice. Big brands like Gucci and Toms have jumped on the cause marketing bandwagon with varying results. Gucci’s “Chime for Change” received incredible media coverage, but to the fashion giant’s chagrin, nobody heard about it. In contrast, Toms’ “One for One” initiative made an enormous impact, and people talked about it without provocation. People purchased Toms products because of the causes they support. Your brand doesn’t have to be an international household name to make an impact in your community. Turn The Page Online Marketing is passionate about giving back, and here’s how we’ve volunteered our time and resources to help make Kansas City a better place.
Volunteering at Harvesters
Turn The Page has made volunteering at Harvesters, a regional food bank serving 26 counties in Missouri and Kansas, an annual tradition. This year, the Page Turners boxed and labeled frozen turkey dogs and stacked them on pallets to be distributed to the thousands of people Harvesters serves. “Harvesters is a local food bank striving to provide a solution for the area’s hungry,” said Rob Rance, CEO of Turn The Page. “It’s a great way for our whole company to contribute. There is a wonderful sense of camaraderie that comes from the work we do each year.”
We used the powers of social media to get the word out. Harvesters commented on the video we posted on Facebook. (The videos you post don’t even have to be professionally-produced — we used a cell phone and a pair of steady hands.) The video worked because it showed people working hard for a good cause and enjoying it.
The Eric Berry Foundation’s Stock the Shoppe Toy Drive
Turn The Page was an official drop-off location for the Eric Berry Foundation’s Stock the Shoppe toy drive. Eric Berry, a safety for the Kansas City Chiefs, gives back with his foundation by, “providing beneficial opportunities and a safe environment for children to participate in team sports and leadership development programs.”
The toy drive benefited Children’s Mercy Hospital, and we posted about it on various social media platforms and encouraged our fellow Page Turners to post, too. Our clients received an email detailing the toy drive and that we were an official drop-off location for it. People took note and responded.
For more information about how you can make cause marketing work for you, call the Turn The Page online marketing experts at (816) 527-8371 or (844) 889-5001 today.
Black Friday is unquestionably one of the biggest shopping days in the entire year. Although ostensibly Black Friday is supposed to consist of one day of major sales and savings just after Thanksgiving, over the years it has evolved into the week-long (or more) sales extravaganza as we know it today. Beyond just Black Friday, there are the days leading up to and following the official day. Black Friday is followed by Small Business Saturday and Cyber Monday, two other big sales events that ride on the coattails of their more famous older brother. With so many businesses and companies taking part in these sales events, the competition to stand out is tougher than ever. Let’s take a look at some of the ways several major companies are making themselves stand out this year through the use of bold design, smart branding, and social media.
This post was originally published on October 22, 2014. To celebrate their second consecutive trip to the World Series, we are sharing it again!
Let’s go, Royals!
Our Kansas City-based online marketing firm has baseball on the mind for obvious reasons. After an unprecedented
8-game postseason winning streak — no need to talk about Game One — the Royals are representing our home turf as American League champions in this year’s MLB showdown.
As we watch the boys in blue with bated breath, we’re sharing a few of the ways we’ve noticed brands incorporating the World Series into their marketing efforts — and what your takeaways should be for your franchise marketing strategy.
Organically Integrate the World Series (Or Another Sporting Event) in Your Franchise Marketing Efforts
Lee Jeans Uses Local Loyalty
Perhaps the smartest way we’ve seen a brand use the World Series in their marketing plan? KC’s own Lee Jeans is calling for all Royals fans to support the team by donning local blue jeans, rather than denim made by San Francisco-based Levi’s.
Today, Lee Jeans is hosting a Blue Jean Trade-In at their Merriam, KS headquarters, inviting people to drop off used jeans (whether they’re Levi’s or any other brand). The cast-offs will be donated to San Francisco homeless shelters, and to benefit the KC area, the company will be donating an equal amount of Lee Jeans to shelters in the metro area.
Donors get entered to win an $1,000 Visa gift card, and all receive a coupon for 85% off one item at Lee.com, an homage to the Royals’ 1985 World Series win.
Your Franchise Marketing Takeaway?
Sure, everything aligned almost cosmically — the fact that Levi’s is based in San Francisco, home of the Giants, makes the Lee vs. Levi’s rivalry a perfect parallel for the KC vs. SF World Series — but your franchise marketing department can still take a few cues from this campaign even if the dots are a little harder to connect.
The Lee’s marketing team did a great job of cheekily appealing to their hometown fanbase with nods to the Royals’ last Series win — 1985 echoed in the 85% discount — and capitalizing on the call to action of supporting the boys in blue by wearing KC’s own blue jeans. Throw in some charitable donations in two cities and an $1,000 giveaway, and — forgive us, we have to — Lee’s campaign is a home run.
One easy way to include any sporting event in your franchise marketing? Individual franchise locations can offer a victory discount to fans. Whether you opt for the Papa John’s route and provide an online discount the day following the win or ask consumers to stop in wearing their team gear to receive reduced rates in person, this promotion is easy to implement for almost any event, and can be customized region to region, making it ideal for franchises.
But what if your franchise has no direct connection to the World Series, no fanbase to nod to? You shouldn’t bench yourself just because your campaign won’t be as resonant. One reliable way to capitalize on any mainstream event that local customers will be watching is offering contingent discounts or giveaways. A classic example is Taco Bell’s giveaway, which they’ve done sporadically over the past few years, most recently offering a free Doritos Locos taco to all guests if a base was stolen during the World Series. Contigent giveaways and discounts like these work regardless of who’s playing. You’ll just want to be sure that the product or service you’re discounting isn’t something that will cost your franchise much.
Ticket giveaways are the ageless classic: a way to drive traffic to a website or social platform as the masses are motivated to win big. Franchise marketers should take note, though, that the big boost in social followers or web traffic shouldn’t be squandered. Make sure you have a plan in place to appeal to contest entrants so that they’ll stick around to hear your marketing messages even after the World Series concludes. Fair weather fans aren’t only in baseball, after all.
Forge a Winning Franchise Marketing Strategy
The team at Franchise Marketing Group features an all-star line-up of social media strategists, major email marketing maniacs, champion content creators, and more, all of whom can’t wait to help you create a franchise marketing strategy that leverages current public events and trends while providing long-lasting results.