What is the secret to really great email marketing? It’s simpler than you think! There are no set rules when it comes to email marketing, but there are a few things you can do to help your campaign stand out in your customer’s inbox.
Write a Great Marketing Email
1. What is the Objective?
Why are you writing your email? Do you need a strong Call to Action, or are you trying to inform your customers of an awesome opportunity? You will need to consider the gap between where your customer is and where you want them to be after reading your email. A great marketing email closes that gap and inspires the reader to follow through.
2. Answer the Unasked Question
Remove any barriers that might stop your clients from following through on your Call to Action. Humans are constantly coming up with reasons not to do something, especially when our brains have to answer the “why.” Use “because” as you write your email to answer the “why” in your customers’ mind.
3. Know Your Audience
Are you writing to a group of teens or their parents? The voice you decide to use will depend largely on your audience. Your audience will also help you pick an objective that will make your reader want to open your email. You want to bridge a gap between your goal and the reader’s goal so that the two goals will merge.
4. How Will Your Reader Benefit?
You can talk about how great your business is until you’re blue in the face, but if your reader doesn’t see some benefit for them, they won’t care. One idea is to make a list of all the great services or products your business offers, and then make a corresponding list of the benefits your customers receive.
5. Don’t Write About Yourself
First impressions are crucial, especially when it comes to email marketing. Your readers are only going to give you three seconds to grab their interest before they decide to delete your email. Don’t waste that time by talking about information they could find on your website. Instead, provide data and insights that will grab them off the bat and keep them interested until the very end.
6. Be Pleasantly Persistent
Whatever you do, don’t give up! A customer that skims over your email on the first round might see a headline that piques their interest on round two. Don’t bombard your readers with daily content, but make a frequent enough appearance that they remember your name. Studies have shown that a consistent weekly newsletter will grab customer interest and keep them around for more.