Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?
Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.
Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?
[bctt tweet=”In-house or external blog? Weigh the pros & cons before deciding where to place your content!”]
There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).
SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.
In today’s business world, the popularity of big box stores and online shopping have changed the way that many businesses are able to interact with customers. Unlike in the days of mom and pop stores, many business owners today never meet most of their customers in person. Customer service takes on a whole new meaning many of our transactions are now done over the Internet. The third Thursday of each quarter is now officially Get to Know Your Customers Day, which can be a great opportunity for businesses to take the extra time and effort to reach out to customers.
This post was originally published on October 22, 2014. To celebrate their second consecutive trip to the World Series, we are sharing it again!
Let’s go, Royals!
Our Kansas City-based online marketing firm has baseball on the mind for obvious reasons. After an unprecedented
8-game postseason winning streak — no need to talk about Game One — the Royals are representing our home turf as American League champions in this year’s MLB showdown.
As we watch the boys in blue with bated breath, we’re sharing a few of the ways we’ve noticed brands incorporating the World Series into their marketing efforts — and what your takeaways should be for your franchise marketing strategy.
Organically Integrate the World Series (Or Another Sporting Event) in Your Franchise Marketing Efforts
Lee Jeans Uses Local Loyalty
Perhaps the smartest way we’ve seen a brand use the World Series in their marketing plan? KC’s own Lee Jeans is calling for all Royals fans to support the team by donning local blue jeans, rather than denim made by San Francisco-based Levi’s.
Today, Lee Jeans is hosting a Blue Jean Trade-In at their Merriam, KS headquarters, inviting people to drop off used jeans (whether they’re Levi’s or any other brand). The cast-offs will be donated to San Francisco homeless shelters, and to benefit the KC area, the company will be donating an equal amount of Lee Jeans to shelters in the metro area.
Donors get entered to win an $1,000 Visa gift card, and all receive a coupon for 85% off one item at Lee.com, an homage to the Royals’ 1985 World Series win.
Your Franchise Marketing Takeaway?
Sure, everything aligned almost cosmically — the fact that Levi’s is based in San Francisco, home of the Giants, makes the Lee vs. Levi’s rivalry a perfect parallel for the KC vs. SF World Series — but your franchise marketing department can still take a few cues from this campaign even if the dots are a little harder to connect.
The Lee’s marketing team did a great job of cheekily appealing to their hometown fanbase with nods to the Royals’ last Series win — 1985 echoed in the 85% discount — and capitalizing on the call to action of supporting the boys in blue by wearing KC’s own blue jeans. Throw in some charitable donations in two cities and an $1,000 giveaway, and — forgive us, we have to — Lee’s campaign is a home run.
One easy way to include any sporting event in your franchise marketing? Individual franchise locations can offer a victory discount to fans. Whether you opt for the Papa John’s route and provide an online discount the day following the win or ask consumers to stop in wearing their team gear to receive reduced rates in person, this promotion is easy to implement for almost any event, and can be customized region to region, making it ideal for franchises.
But what if your franchise has no direct connection to the World Series, no fanbase to nod to? You shouldn’t bench yourself just because your campaign won’t be as resonant. One reliable way to capitalize on any mainstream event that local customers will be watching is offering contingent discounts or giveaways. A classic example is Taco Bell’s giveaway, which they’ve done sporadically over the past few years, most recently offering a free Doritos Locos taco to all guests if a base was stolen during the World Series. Contigent giveaways and discounts like these work regardless of who’s playing. You’ll just want to be sure that the product or service you’re discounting isn’t something that will cost your franchise much.
Ticket giveaways are the ageless classic: a way to drive traffic to a website or social platform as the masses are motivated to win big. Franchise marketers should take note, though, that the big boost in social followers or web traffic shouldn’t be squandered. Make sure you have a plan in place to appeal to contest entrants so that they’ll stick around to hear your marketing messages even after the World Series concludes. Fair weather fans aren’t only in baseball, after all.
At Turn The Page Online Marketing, we are passionate about helping improve your business by finding ways to increase your presence online. We are experts at finding what sets your business apart from the crowd finding the best way to highlight your unique qualities. Check out this infographic to discover how online location, prominence, and relevancy are essential to your business!
Take charge of your online presence today. Call our freaky digital marketing team at (816) 527-8371 for more information about what we can do for your business.
This should come as a complete surprise to exactly nobody that has ever read a word about TTP: we like April Fools’ Day. And while we’re not about to reveal what we’ve got up our sleeves for our unsuspecting (okay, they’d be ridiculous not to expect something) employees, we will gladly reveal some of our favorite pranks that businesses have played on their coworkers and on the public. They are, in no particular order:
Most of us know by now that blogging is a useful tool for SEO. Not only does regular blogging give Google something new to index, but it is also one of the least expensive ways to start seeing results. With pretty minimal effort (300 words a week is pretty reasonable, even for you non-writers out there) you can enjoy pretty substantial results.
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As the year winds down, many of us find ourselves wondering how online marketing will react to changes in the economy, technology and trends in consumer behavior. Gear up for the new year by taking a look at the essential trends that promise to dominate online marketing.
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