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How facebook is working with brands

How is Facebook Working to Connect Brands with Influencers?

By | Content Marketing, digital age, Social Media | No Comments

It’s the newest word to describe someone who promotes places and things on social media: influencer. Facebook recognizes that these folks can be a brand’s best friend. The social media platform wants to start facilitating relationships between brands and influencers with their new Brand Collabs Manager. We’re digging into this Facebook dashboard to see what makes it tick and how it can help your brand. Read More

How to master twitter

The Dos and Don’ts of Twitter

By | Twitter | No Comments

When it comes to social media etiquette and the Twitterverse, there are some things you should and shouldn’t do.

If you haven’t quite mastered Twitter and communicating online, you’ll want to before your lack of familiarity with the platform lands you in hot water.

[bctt tweet=”Don’t look like a fool on #Twitter – learn the do’s & don’ts! ” username=”TurnUptheSEM”]

It can be hard to stay up-to-date with best practices in Twitter, though, with changes being rolled out regularly. Most recently, a source close to Twitter said that the platform would no longer count links and images as part of its 140-character limit, freeing up space for longer messages.

So how can you be sure you’re tweeting right? Check out our dos and don’ts to make sure you’re on the right track.

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Periscope marketing

How to Use Periscope to Increase Sales

By | Periscope, Social Media | No Comments

There’s a new kid on the block in the social media scene: Periscope. The live video streaming app is currently available on iOS and Android, since being released last year. In recent months, the Periscope scene has exploded with individual and commercial users alike. Businesses and marketers in particular have found ways to use the app to promote products and services in a whole new way.

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Baby blue overlay with clock behind it and verbiage representing how nostalgia can be harnessed for your brand,

Harnessing the Power of Nostalgia for Your Brand

By | Content Marketing, Content Writing, Copywriting, Social Media | No Comments

Living in the past as an individual? Not so great.

hillary duff singing

Living in the past as a brand? It seems to be working.

Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller HouseJumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.

Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?

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Underused Social Media Platforms for Business

Underused Social Media Platforms for Business

By | instagram, Periscope, Snapchat, Social Media, social media for business | No Comments

The social media world has evolved from online journals to “Who’s in my Top 8?” to platforms only college students could use to something everyone could use.  Businesses of every shape and size and diverse industries have scrambled to get on the latest social trends. It’s paid off for some of them, like in Wendy’s beef with Burger King, or IHOP calling McDonald’s out on its notion that all-day breakfast was a new concept.

It seems like every day new platforms come into the limelight, but only some of them have proven to be beneficial for businesses. Here’s a list of social networks we think could be useful to businesses.

[bctt tweet=”See what underused #socialmedia platforms will work best for your business!”]

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Woman in background with blue overlay wearing red boxing gloves looking stern

Should You Take Aim at Competitors in Your Marketing Strategy?

By | Content Marketing, Marketing Strategy, Social Media | No Comments

What’s business without a little friendly competition? No matter the size of your business or what industry you’re in, you’re bound to have a few (or many!) business rivals competing for your customer base. An effective competitive marketing strategy should aim to develop your own unique brand and make your business stand out from the pack. Sometimes this can even involve throwing a little shade at the competition.

[bctt tweet=”What’s business without a little friendly competition?”]

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