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Website design Tag Archives - Turn The Page Online Marketing

row of people looking at phones with text beat out the competition with speedy mobile first website design

Beat Out the Competition With Speedy Mobile 1st Websites

By | digital age, Google, Mobile Websites, Mobile-Friendly, Website Design | No Comments

Did you know that 40% of web users will abandon a site if it takes longer than three seconds to load? You’ve probably done this yourself. In a culture where we need everything now, on our phones, within a few seconds, it is becoming mandatory for sites to be mobile responsive if they want to stay afloat in the digital ocean. Luckily for you, Turn The Page is always on the cutting edge and we proudly offer beautiful mobile-first website design.

Let’s take a quick look at what a mobile-first site can do for you and how we set them up. Read More

person working on a computer with text full-width vs. boxed design

Full-Width vs. Boxed Design Layouts: The Pros & Cons of Each

By | Boxed Design, Full-Width Design, Website Design | No Comments

When it comes to website design, the way you lay out the elements on a page makes a big difference for user experience. Two of the most popular styles of layouts are full-width and boxed design. Each web design style has its own list of advantages and disadvantages, as highlighted below.

In order to figure out which type of design is right for your website, you have to weigh the pros and cons of each website design and understand how each would fit the purpose of your website.

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The Web Dev Wordbook

By | Website Design | No Comments

If you’ve ever had the pleasure of meeting with one of our brilliant Website Design & Development (Web Dev) team members, you may have left the conversation more confused than when you began it. Web Dev jargon is like a whole different language, even to those that deal with websites in different capacities, such as writing or promoting them. So as a small business owner, chances are you’re a total novice. We’re here to give you the run-down on some of the most common terms you may hear our team members throw around.

Web Design

Your Quick & Dirty Web Dev Dictionary

Back-end: This is where all of the magic happens. The back-end of the site is where we control everything that appears to visitors to your site, from graphics to content to custom features. You’ll often hear the phrase “log in to the back-end of the site” because you must have certain credentials to see what’s on the back-end (makes sense, right?).

Responsive: In layman’s terms, a responsive web design is one that is easily viewed on all devices – desktops, laptops, phones and tablets. It minimizes the need to zoom in and pan across the page to read the website.

Iframe: The inline frame allows a web page to be shown within another web page. A common use is to embed YouTube videos or maps

Favicon: The favicon is the tiny image next to the web address or title of the page you’re visiting. See that little blue and white arrow on this page? That’s ours.

CSS: Short for “cascading style sheets,” simply put, the CSS is how our Web Dev team defines the look of your website from the back end.

Landing page: While technically a landing page is where users “land” on your website, and could be the same as the homepage, a landing page is typically a standalone page. It’s useful for telling visitors exactly where they want you to go, as you leave them no option but to click through. They are sometimes used as placeholders when a site is under construction.

Below the fold: This is anything you need to scroll down for. “Above the fold,” then, is what appears on your website when you first load the page. Traditionally, we include a logo, menu, phone number and sometimes a call to action above the fold.

Navigation: Often shortened to “nav,” our Web Dev team will talk about the “main nav” of your site. The main nav is simply the main menu that traditionally sits at the top or side of the page.

Plug-in: A plug-in lets Web Dev customize pages without changing the software application. Also called an add-on, it is precisely that. Some of the most common plug-ins are Adobe Flash Player and Apple’s QuickTime.

CMS: An acronym for “content management system,” the CMS is what our writers use to put your new or updated content into your website. It is, for the most part, free of design elements, meaning it’s easy for clients to refresh their web content, as well.

Want to Learn More?

Think you’re ready to take on Web Dev? Call the online marketing experts at Turn The Page today at (816) 527-8371 or (844) 889-5001. And if there are any other terms you’d like us to cover, be sure to leave a comment!

 

3 Website Design Problems That Need to Go Away

By | Website Design | No Comments

At Turn the Page Online Marketing, we have a crack team of website developers who are keep abreast of the latest trends in website design in order to give our clients a site that is sleek, functional, and above all, tasteful.
Not everyone has access to a team of edgy website wizards like we do–and their websites can suffer for it.

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guy with glasses behind a computer with text some geeky website tweaks

Some Geeky Website Tweaks

By | Keywords, Search Engine Optimization, SEO | No Comments

There’s more to your website than just pictures and text. If you ever want to see the world that hides behind those pictures and text, on any website, right-click and select view-source. There you will see a bunch of jumbled words that make about as much sense as your party years in college. Those little words all represent something that the website uses to communicate with the computer to show text here and pictures there. It will look like gibberish to you, but it’s speaking the computer’s love language: HyperText Markup Language, also known as HTML.

Much of what you see inside of the source code is cosmetic, like the layout of the website and which pictures or text to display. But some of that code talks to other computers on the Internet like Google’s and Bing’s computers. Those are the important pieces of code for your website.

On the Internet, you’re like a human lost at sea. The way you get spotted by the giant ships of Google, Yahoo!, and Bing is with flares, and these flares are pieces of code on your website that yells to the ships passing by, getting their attention and drawing them to you. Those pieces of website code matter most if what you’re trying to do is get ranked higher in search engines. So, I’m going to show you a few bits of code that will boost your chances of Google, Yahoo!, and other search engines finding your website online.

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updating-computer

When is it Time to Get a New Website?

By | Website Content, Website Design, Website Hosting | No Comments

As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.

You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.

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