The wise and honorable Chinese philosopher Lao Tsu once stated that “the journey of 1,000 miles begins with a single step.” This quotation seems to summarily articulate an axiom of the human condition; great accomplishments start with humble beginnings. Unbeknownst to most, this passage is merely an excerpt of its original entirety. Historically, Lao Tsu’s words have been truncated by authors and university professors in order to create a more generically applicable aphorism relating to the challenges of achieving success. Read More
One of the most basic notions of marketing automation is email engagement. In today’s modern marketing world, there is a constant mountain of pressure for us to make the best emails that will confidently drive engagement, conversions, and revenue (above all).
It’s easy to get caught up in the new tools and focus on those, but without keeping the fundamentals at the forefront of your mind, your engagement will begin to slip. So take a few minutes to read this list of tips and techniques that will help out skilled professionals and those fresh to the field alike. Read More
Email marketing is one of the most effective methods to reach your audience. It’s highly targeted and produces a return on investment of 4,300 percent according to the Direct Marketing Association. An effective email campaign can attract new business and generate leads. It seems like the perfect online marketing tool, right? It’s great, but without a solid strategy and knowledge of what not to do, your email campaign could be a huge waste of time and a detriment to your business.
Email Marketing Biggest Blunders
1. Emailing Without Permission
If you want to kill your email marketing efforts before they have a change to get started, send emails to people without getting permission to send them. Not only will they immediately click the “unsubscribe” button, you could also get into serious legal trouble because most countries in the world have spam laws. Use an email service provider like MailChimp which has a “double opt-in” system that will prevent you from emailing people who have not given you express permission to do so.
2. Ineffectively Segmenting Your Email List
Once you’ve added people to your email list, you may think it makes sense to broadcast emails to the entire thing. However, if you do that, you’ll lose subscribers and see less engagement and fewer sales than if you properly separate email addresses. Segment your list by interests, location, and buying behaviors to reach the right people at the right time.
3. Not Providing Proper Opportunities to Subscribe on Your Website
Just like you, your website visitors have busy lives. They’re in a hurry, and if they don’t see ample and obvious opportunities to subscribe, they’ll miss them. Is your email subscription form tucked away in a sidebar or or is it on top of your page in the header area? Make your forms easy to find for your visitors and they’ll subscribe.
Let Turn The Page Help
Don’t make email marketing mistakes. Call us at (816) 527-8371 or (844) 889-5001 to learn how we can help you grow your business.
Black Friday is unquestionably one of the biggest shopping days in the entire year. Although ostensibly Black Friday is supposed to consist of one day of major sales and savings just after Thanksgiving, over the years it has evolved into the week-long (or more) sales extravaganza as we know it today. Beyond just Black Friday, there are the days leading up to and following the official day. Black Friday is followed by Small Business Saturday and Cyber Monday, two other big sales events that ride on the coattails of their more famous older brother. With so many businesses and companies taking part in these sales events, the competition to stand out is tougher than ever. Let’s take a look at some of the ways several major companies are making themselves stand out this year through the use of bold design, smart branding, and social media.
Smart email marketers understand the unique opportunity that the psychological effect of birthdays can have on current or potential clients and look for ways that their business can benefit from a calculated birthday email marketing campaign.
Are you paying attention to what women want?
If not, you’re missing out on a major opportunity. Women account for $7 trillion in consumer spending and they make 85% of purchasing decisions. They also control 60% of personal wealth in the U.S. Women have a tremendous financial clout in this country, so it makes sense to create a marketing strategy that speaks directly to them. But reaching women is a harder task than many marketing experts expect; 91% of women say that advertisers do not understand them.
Remember the last viral video you watched on Youtube? Chances are, it made you laugh, cry, or get goosebumps. That’s because people are more likely to share content that creates a strong emotional response. In a world of information overload, creating content that resonates emotionally is key to breaking through and getting your message heard. Creating emotionally powerful content not only helps you get consumers’ attention; it also helps you to get them to act once you have it. After all, people make decisions (about, among other things, when and how to spend money) based on how a product makes them feel. That’s why it pays to create content that speaks to the heart rather than the head.
Email marketing is essential for every business, but only if you do it effectively. Don’t just send your emails out into space. Run an effective email marketing campaign with these six tips
Summer is the perfect time to reassess. You finally have time to take a breath–and take a look at your business’s goals, budget, and staffing situation. But most importantly, it is a time to make a change in your online marketing technique, to reevaluate how you deliver content to your customers. If you focus on them instead of on your business, you can keep them engaged even in the slower months.