Diet Coke, Nike, Apple, Toyota and other big brands are jumping onto and engaging their audiences with Facebook and Google+. They are holding contests, having discussions in the G+ hangouts (the Muppet movie promotion was especially fun) and really using their social media platforms to increase brand awareness and ultimately make money.
ComScore posted their latest Media Matrix ratings for last month and the popular social site, Facebook, showed a decline in unique visitors in December…about 14 million unique visitors behind Yahoo and down a total of eight million from the month before.
Facebook for business can be a lot of things. It can be a pain, it can be a chore, or it can be a window into an entirely new way of doing business. How you handle it is up to you.
The relationship between a consumer and the “Like” button on a brand’s Facebook page is looking a bit like middle school to me. The Brand is the Geek and the Consumer is the Cool Kid. The Cool Kid “likes” many people and has a ton of encounters every day at their locker or in the hallways.
Our previous post discussed the value (or lack of) that a “Like” can bring to a brand on Facebook. The Like generally meant more to the brand than it did to the “Liker” and didn’t bring the immediate brand loyalty a marketer hopes for.