ComScore posted their latest Media Matrix ratings for last month and the popular social site, Facebook, showed a decline in unique visitors in December…about 14 million unique visitors behind Yahoo and down a total of eight million from the month before.
Facebook for business can be a lot of things. It can be a pain, it can be a chore, or it can be a window into an entirely new way of doing business. How you handle it is up to you.
The relationship between a consumer and the “Like” button on a brand’s Facebook page is looking a bit like middle school to me. The Brand is the Geek and the Consumer is the Cool Kid. The Cool Kid “likes” many people and has a ton of encounters every day at their locker or in the hallways.