Have you heard about the “Buy Local” Movement? It encourages cities and towns to support small businesses in their area instead of large corporations. Small business owners need to do all they can to make sure their company is being found by customers who prefer to support the movement. One of the best ways to do this is with up-to-date business listings. Read More
Local search allows customers to find businesses in their area quickly and easily. That’s why local SEO remains an important business tool.
An estimated 7 billion local searches are done from computers and mobile devices, with many of these being completed by people looking for info on businesses and services near them, in the moment. If you’ve ignored local search options in favor for other marketing methods, you’re missing out.[bctt tweet=”7 billion local searches are made from computers & mobile devices – is your local search capitalizing on them?” username=”TurnUptheSEM”]
You can also avoid making some of the same mistakes others make when it comes to local SEO. Here are a few things you’ll want to pay close attention to when launching a strong local search campaign. Even if your business is small, it’s worth the effort to establish local SEO.
If there’s one thing we preach loudly and consistently about when it comes to local search, it’s the importance of a correct, consistent Name, Address, Phone Number, and URL — also known as NAPU — across the web.
Both searchers and search engines need to be able to quickly locate this core information about your business. When information isn’t present or is incorrect or inconsistent, it creates confusion and frustration and potentially costs you business. That’s why it’s crucial for you to set up or claim and correct core business listings, including Google My Business.
Does this mean there’s an apocalypse in store for you if you decide to relocate? Not if you follow the proper steps. There’s a way for you to move locations without permanently damaging your local search presence. Here’s how.