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Stay in or be Social? Choosing the Right Blogging Platform for Your Business

By | Blogging, Content Marketing, Content Writing, Facebook, LinkedIn, Online Marketing | No Comments

Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?

Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.

Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?

[bctt tweet=”In-house or external blog? Weigh the pros & cons before deciding where to place your content!”]

There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).

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Smartphone with drawings popping out

Is Your Online Marketing Ready for 2016?

By | Blogging, Content Marketing, Social Media | No Comments

It’s 2015, and we are officially in the future. (We even have hoverboards! Sort of.) Information moves at a lightning pace, and businesses of all sizes need to keep up or get left in their tech-savvy competitors’ wake. Online marketing plays a key component in generating new business, and you need to ask yourself, “How can I stand out?” You may be doing everything right, and if so, good for you. But for those of you whose marketing plans could use some tweaking, here’s what you need to consider for your 2016 marketing plan:facebook graphic

Traffic Analysis

Look at data from what’s already worked. Revising a strategy is much easier than developing a new one because you have a lot of information from past results. Use Google Analytics to measure your traffic for about a month before starting over.

Target Engaged

Once you’ve compiled a useful set of data, re-focus your campaign to effectively reach those people. If social media is a source for clicks, spend some time engaging with those networks. For business-to-consumer companies, using Facebook or Twitter may be your best bet, but for business-to-business companies, stick to LinkedIn.

It’s All in the Delivery

Business owners are constantly pressed for time, and it can be tempting to put your marketing on autopilot. Bear in mind that automatic posting can push people away, rather than attract them — think of every time you’ve had to speak to a customer service “robot” for your credit card company. The same principle applies to social media. Commit to posting your own material and add a personal touch. Your audience will thank you.

Evaluate Your Most Popular Blogs

Is your evergreen content still attracting visitors? Is that traffic converting? (By the way, if you aren’t blogging, you should be.) People will respond to quality content rather than frequent posts that fizzle out.

Reuse Your Content

If you’ve invested the time and effort to create great content, republish it — though it can be risky to your search rankings. Instead of re-posting something verbatim, consider repurposing it as an ebook or infographic. Like with financial investing, diversifying your content means a much higher return on investment.

Get Ready

With a well-developed marketing plan in place, your 2016 marketing efforts could generate new leads, which means your team needs to be prepared to handle an influx of new business.

Reach out to Us Today

The online marketing experts at Turn The Page are ready to help take your business to new heights in 2016. Call us at (816) 527-8371 or (844) 889-5001 to learn more today.

How Studying Shakespeare Benefits Bloggers

By | Blog, Blogging | No Comments

Shakespeare wrote the most celebrated plays in the English language not because he sat down to create great art but because he had to pay bills. In this way, modern bloggers and content marketers are not such a far cry from Shakespeare. We make our living making words that speak to our audience and serve a purpose.

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What Do Women Want? How to Create Content Marketing Strategies to Hook Female Clients

By | Online Marketing Strategy | No Comments

Are you paying attention to what women want?

If not, you’re missing out on a major opportunity. Women account for $7 trillion in consumer spending and they make 85% of purchasing decisions. They also control 60% of personal wealth in the U.S. Women have a tremendous financial clout in this country, so it makes sense to create a marketing strategy that speaks directly to them. But reaching women is a harder task than many marketing experts expect; 91% of women say that advertisers do not understand them.

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How Emotional Content Can Revolutionize Your Content Marketing Strategy

By | Emotional Content | No Comments

Remember the last viral video you watched on Youtube? Chances are, it made you laugh, cry, or get goosebumps. That’s because people are more likely to share content that creates a strong emotional response. In a world of information overload, creating content that resonates emotionally is key to breaking through and getting your message heard. Creating emotionally powerful content not only helps you get consumers’ attention; it also helps you to get them to act once you have it. After all, people make decisions (about, among other things, when and how to spend money) based on how a product makes them feel. That’s why it pays to create content that speaks to the heart rather than the head.

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Yahoo in Process of Buying Tumblr for $1.1 Billion

By | Tumblr, Yahoo | No Comments

If you like to casually browse the internet for videos, photos, music, blogs, and more, you are probably familiar with Tumblr.

Tumblr allows users to share anything and everything on a live feed. The site allows you to customize your dashboard with blogs you will be interested in. On your dashboard you can then comment on the blogs, reblog, and like posts that you find worthy. Similar to Twitter, tags are also created using hashtags (#). These hashtags are used to help other users find their post. For example, if this blog were being tagged on Tumblr I could use #Yahoo #Tumblr.

Added features for a user’s blog is the ability to use a custom domain name. For a blogger, editing your HTML coding to enhance the appearance of your blog helps it become more visible online and more appealing to readers.

Beginning a year ago this month, Tumblr began allowing advertisers to run campaigns on their site. Companies are also able to promote their posts to reach a larger audience. According to Lee Brown, Tumblr’s Head of Sales, the average ad purchase on Tumblr is just under six figures. Other sources of revenue include selling themes to those users who wish to improve the appearance of their blog. These huge sales are likely what got Yahoo’s attention. 

Yahoo in the process of buying Tumblr

Yahoo! Inc is in the process of purchase this growing blogging network for a very high price. This acquisition will cost Yahoo approximately $1.1 billion (pocket change, right?).

I assume Tumblr users hope to see little to no changes to the process of posting and sharing blogs. Users, along with Tumblr CEO, David Karp (only 26!), hope to not see Tumblr have the same fate as Geocities and Flickr. After Yahoo acquired these sites, they were neglected and “got lost” inside Yahoo.

Why is Yahoo buying Tumblr?

Yahoo CEO, Melissa Mayer, is choosing to make this aggressive move in an attempt to challenge Google and Facebook in the realm of social media. With around 108 million blogs, Yahoo is hoping to capitalize on this audience. With this purchase, Tumblr is expected to expand Yahoo’s audience by 50 percent.

In order to succeed, Yahoo will need to have a positive impact on a user’s experience. Things to avoid would be overwhelming users with ads and taking away Tumblr’s “cool factor”. Yahoo and Tumblr will now have to work together to keep the site interesting and its users active while inconspicuously increasing ad sales.

We should see this deal finalize by the end of the year, but possibly much sooner. So will Tumblr bloggers embrace this change or show resistance?

Social Media and the Job Hunt

By | Blog, Facebook, Google, Jobs, LinkedIn, Social Media, Twitter | No Comments

Does anyone even look in the newspaper for jobs anymore? Searching through social media for jobs is one of the most common ways the unemployed look for work. Employers are posting openings on LinkedIn, tweeting about positions and recruiting on Facebook. If you find a job opening online, chances are your future employer will also find you online, so use social media to your advantage.

Is social media hurting your chances?

CNBC article goes in-depth about a nationwide CareerBuilder survey conducted from February 11 to March 6, 2013 that found out why some candidates were taken out of the running after viewing social media pages.

  • 50%: Candidate’s profile included inappropriate photos or information
  • 48%: Information was posted about drinking or using drugs
  • 33%: Candidate had spoken negatively about a previous employer
  • 24%: Potential employee lied about qualifications

Everyone makes mistakes, but I can’t help but wonder what these people were thinking. Use common sense. If you don’t have something nice or appropriate to say on social media, simply don’t put it out there.

Is social media boosting your chances?

The same study also revealed that social media can increase your chances at being offered a position, as long as you’re using it right.

  • 57%: Candidate conveyed a professional image
  • 50%: Potential employee expressed a wide variety of interests
  • 49%: Information posted on social media sites supported qualifications and résumé
  • 38%: Other people posted positive reviews about the job candidate. 

Using Social Media to Your Advantage

  • Search for yourself on Google. What you see is what potential employers will also see, so remove any questionable content as soon as possible. A good rule of thumb: if you wouldn’t want your grandmother to see or read it, don’t post it on your social media page. Some damage can’t be undone, but delete old pages if you think you need a fresh start.
  • Make connections even when you aren’t job hunting. Networking now is what will help you find your next job later. Tweet companies you’re interested in, and ask relevant questions.
  • Ask for recommendations on LinkedIn from previous managers or even professors who can attest to your skills and work ethic.
  • Brag about yourself. As competitive as the job market can be, never sell yourself short. However, do make a conscious effort not to exaggerate or lie. Potential employers will find out. 

Using social media can be extremely helpful in your job search as long as you’re using it properly. In fact, I found my job here at Turn The Page through LinkedIn! An interview will be your big selling point, but you have to get there first. Let your social media sites boost your chances and complement your job search.