Google Now- Google’s predictive search service- is now available to iPhone and iPad users. Google Now has been available for Android devices since last summer and has gone from its early stages to possibly shear genius since then. The way it has evolved in just the last year leads us to believe desktop users may even be using Google Now sooner than later.
How does Google Now work?
Google Now gathers your personal information and provides you with information “cards”. Based on the information it has gathered, Google Now searches for what it believes to be information you need or would like at the time. To determine these searches, Google Now pulls information from:
Your current location and your location history
Your Google searches
Your gmail account and flight or hotel confirmations sent to your email account
Events on your Google calendar
Google+ contacts and birthdays
Companies listed in your Google Finance portfolio
With information from these sources, in combination with public information such as news and traffic for example, Google Now comes up with answers before you ask the question.
Google Now Information Cards
The information provided to you through Google Now is displayed using cards. Examples of these cards include: Weather, Traffic, Sports Info, Stocks, Packages, Boarding Passes, Public Transit, Birthdays, Appointments, and many more. As you can see, Google Now needs access to your accounts and your location to be able to work its magic.
Let’s say you searched for the score to the Royals game last night. Google Now has now qualified you as a Royals fan (Go Blue!) and that info will now be provided in the cards without you having to do a search.
Google Now for Desktop?
Though Google hasn’t said, we believe that it makes sense for Google Now to begin to appear on our desktops where many searches are also being made. Perhaps we’ll even see a transformation in the Google homepage soon. In the meantime, Android users can update their device via Google Play to use Google Now. For iOS users, download or upload the Google Search App via the App store.
So what’s the catch? The only thing that could make Google Now inaccurate or not helpful is for those who don’t use Google products for email or search. For Google Now to work properly, it needs access to your information and location.
My advice- Get Google Now.. now. If iPhone users haven’t already, it may be time to leave Safari and Siri in the dust.