Facebook Ads Manager is an infuriating experience. The interface alone is enough to drive a patient person to insanity. There is no real information in any of their guides nor in any of their information bubbles. For the most part, you have to figure it out on your own. That being said, this doesn’t mean common sense will help you any. Below are a few things that we have struggled through and (kind of) figured out. Read More
With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.
We’re going to guide your through choosing the right social media channels for your business. Read More
When you think of social media campaigns conducted by businesses, chances are your mind first goes to business to customer or B2C ones rather than business to business or B2B social media campaigns.
While B2B social media campaigns may not be as widespread or high-profile as their B2C counterparts, when leveraged properly they can be instrumental in the success of a B2B endeavor, moving B2B pitches from face-to-face local encounters to global social conversations. Here are some tips your company should use for the most effective B2B social media campaigns.
Businesses have captured Twitter’s power and used it to reach the consumer. Thousands of consumers are influenced by marketing efforts using tweets. But how does the modern B2B marketer use Twitter to influence business decision makers?
Compete and Twitter Advertising recently set out to answer this question. The results of their study show that B2B tweets drive site traffic, increase brand search, and influence conversion.
The researchers observed over 6,000 U.S. internet users and watched their site visitation habits to more than 400 B2B tech sites. The test group consisted of people who saw at least one tweet from a B2B tech company, while the two control groups included average internet users and those who did not see any B2B tech tweets.
Twitter users who see B2B tech tweets are more likely to visit the sites of those brands, search those brands, and complete sign up on those sites. For all three categories, twitter users who saw the B2B tech tweets engaged with the brands more than the average internet user.
This is significant evidence for the effectiveness of B2B Twitter marketing efforts. Business decision makers are actively using Twitter to learn about brands, products, and services. They have important decisions to make, and twitter is one tool they use to make research easier.
Tweets can drive people to a brand’s site, but they can also influence users to convert; and in the end, isn’t that our goal? Tweets can drive B2B consumers to conversion, which leads to sales, proving the importance of twitter in the B2B world.