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Local Business Tag Archives - Turn The Page Online Marketing

Google My Business

Google My Business Dashboard Gets an Update

By | Google, Google My Business | No Comments

Businesses’ best friend, Google My Business, has gotten a face lift. The search czar began covertly introducing the revamped dashboard on September 29th after very quietly announcing it on Google Business forums (as of this writing, the post only had 334 views). And we have a feeling you’re going to love it.

What is Google My Business?

Google has so many services, it can be hard to keep track of what’s what. In case you need a refresher, Google My Business is, at its core, a way for your company to ensure that the information potential clients or customers find on Google’s SERP is correct. This can include:

  • Your business address
  • Hours
  • Phone number
  • Price range
  • Website URL

It can provide valuable information such as:

  • Directions to your business
  • Reviews
  • Ratings
  • Photos

And it also offers a place for consumers to write said reviews and allows them to access your business information across devices.

What’s New in the Google My Business Dashboard?

This new roll out seems to be all about convenience and ease of use. Overall, what we notice is a cleaner presentation and simple interface. In fact, one of the first differences you’ll likely find in this streamlined dashboard is that locations and brand pages are easily accessed, with those being the only two options in the main navigation.

Google My Business Dashboard

Once you begin clicking around, another helpful feature you’ll find is the addition of breadcrumbs, which makes navigation much easier in what could be an overwhelming service if you manage a lot of pages.

Another useful component is that you can now view locations in either card view or list view. The new card view for locations gives you the option to choose how many you see, as well as quickly manage or view the location, while the list view offers convenience in selecting and editing multiple
The hamburger menu in the upper-left corner of the new Google My Business dashboard is a dream. It offers another way switch back to look at all listings or brand pages, should you navigate away from one of those views, allows you to bulk import locations from a file or add them individually, as well as bulk download locations. It also offers a neatly-organized summary of errors and issues, including:

  • Duplicate addresses
  • Google updates
  • Missing store codes
  • Unverified listings

This menu also allows you to monitor published locations and those that are permanently closed, on top of showing you any pending reviews your pages may have.

It also provides accessibility and high-visibility to the “Create business account” and “Contact support” features, so you no longer have to fumble around the dashboard.

Got Questions?

We’re really excited about this update to the Google My Business dashboard and we think you will be too. If you have any questions about the face lift, or about anything related to online marketing, we welcome you to contact our team today. You can reach us online or call us at our Kansas City area office at (816) 527-8371 or (844) 889-5001.

And for a visual walk through of the updates, check out this video from Mike Blumenthal of Local University.

Home Service Ads

Google’s New Home Service Ads Could Spell Trouble for Local Businesses

By | Google Changes, Local Business | No Comments

And you thought the Snack Pack was rough on local businesses. Right around the same time Google rolled out the Snack Pack, the search giant began beta testing in the San Francisco Bay area what could be an even more significant, and potentially devastating, update to its search engine results page (SERP) and local listings.

Google’s New Home Service Ads

Take a look at this screen grab of a search for “san francisco plumber,” juxtaposed with the same search for Lee’s Summit, MO (TTP HQ). Looks a little… different.

Home Service AdsSnack Pack
The Lee’s Summit search is a prime example of the new Snack Pack of local listings, while the San Francisco one seems to throw that update right out the door in favor of an even more refreshed look. And while a map is noticeably missing from the San Francisco search, that isn’t the most significant change with this beta test. This little pack of three isn’t a group of top organic local listings, like in the Snack Pack – these are sponsored, paid advertisements, known as home service ads, from the plumbers listed.

Sponsored

(Okay, they “may” be paid. Right.)

When you click on “More” at the bottom of the pack of home service ads, rather than seeing an expanded map with additional local listings, like you do with the Snack Pack, searchers are now taken to this page:

Send Request
Here, you can select the type of plumbing job you need and then send requests to one, two or all of the listed professionals, straight through Google.

What’s Going On?

Like we mentioned before, this beta testing of home service ads is only in the San Francisco Bay area. It’s currently restricted to handymen, house cleaners, locksmiths and, of course, plumbers (home services), but we predict it will rapidly spread not only across the country, but across industries and professions.

What Does This Mean for Me?

While the answer should surprise no one, that doesn’t make it any less disappointing. The expansion of the home service ads beta testing into a full-blown update comes with a few consequences:

  • SERPs will have more ad space
  • They will have significantly less organic local listings
  • Local businesses will have to spend money

If you are a local business, no matter how hard you have focused your efforts, whether by yourself or through an online marketing agency such as TTP, if you have not invested money in paid search for Google, you will be affected.

With more ad space and less room and focus on organic local listings, we expect clients to see a decrease in calls as their links begin to drop and get buried in the paid results.

What Can I Do?

As local business lovers, we’re on your side. We encourage you to contact your Account Executive with any questions or concerns you may have as to how home service ads may impact your business. And if you’re not yet a client, we welcome you to call us at (816) 527-8371 or (844) 889-5001 to get in touch with one of our online marketing experts.

Google’s Snack Pack Packs a Punch for Local Businesses

By | Google, Google Changes, Google Plus, Google Search | No Comments

As the new “Snack Pack” continues to spread across browsers, it’s becoming apparent that this new 3-pack listing is part of an official roll out and not just a test. We have analyzed the Snack Pack and offers some insight as to what this change can mean for local businesses.

What is the Snack Pack?

If you’re a small business owner and not a marketer, you’re probably wondering, “What the heck is a Snack Pack?” or “Pudding? Why are we talking about pudding?” The so-called “Snack Pack” is the collection of three listings that you see when you search for a local business. Let’s say you’re searching for an online marketing company in the Kansas City area (*ahem*), so you go to Google and type in “online marketing kansas city” (because nobody searches with capital letters, let’s be real). This is what you would see:

Snak Pak
Behold, the Snack Pack. You get the top three results for your search term, their website and directions to their office (if they have either of those). You also get a map of the area with many pins including, of course, ones for the top hits. At the bottom of the pack is a link leading you to more results and an even broader map.

Snak Pak Map

What makes this an update?

Does it feel like something’s… missing? That certain something is four whole listings. Previously (and still for some people), Google would present you with a “7-pack,” or as the name blatantly implies, the top seven listings for your search term. It also linked you to the map, which you had to click on to view.

Also notable for local businesses is that the new Snack Pack no longer links to Google + pages, following suit with Google’s debranding of the service.

Unfortunately, the web address, address and phone number are not visible either, on mobile or desktop. However, the mobile version of the Snack Pack does feature a convenient “Call” button.

What does this mean for me?

Since the Snack Pack is still in its infancy, we don’t know yet what this will mean for business. Tyler has some theories:

  • More people may click on the organic listings below the local Snack Pack.
  • On the flip side, the majority may click to view more, which will drive more traffic to Google listings.

The TTP Strategy Team is going to closely monitor the Snack Pack to identify trends and determine which way people are leaning. In the mean time, according to a heat map study by Mike Ramsey of Nifty Marketing, organic links see the most clicks, except in the case of restaurant searches.

When it comes right down to it, though, Tyler notes, “This changes increases the importance of local search marketing – it’s important to stay higher up in the local pack.”

Why is Google doing this?

Arguments abound but the most popular idea is that Google is doing this to drive more traffic through Adwords. Hey, the world’s most powerful and beloved search engine’s gotta make money somehow, right?

Call TTP

Still a little hazy? Too many strange, seemingly food-related terms to make sense of? Let Turn The Page understand the Snack Pack, and any update Google may roll out, for you. For more information about teaming up with our freaky online marketing team, give us a call today at (816) 527-8371 or (844) 889-5001 or contact us online.

Meet the Page Turner: Laura Love Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

Meet Laura Love. Yes, that is her real name. Laura started out at TTP as a Coordinator but has since moved on to pay-per-click pastures. As a member of the SEM team AND the Fun Committee, Laura is an irreplaceable asset to the company.

 

Hit Up Our Freaky Team

Want to work with a team with members like Laura that know the ins, outs and all-arounds of online marketing? Call Turn The Page Online Marketing today at (816) 527-8371 or (844) 889-5001 for more information about the amazing results we can get your business.

Meet the Page Turner: Jeff Baldridge Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

Jeff embarked upon his Web Developer career here at TTP back in February 2015. His passion for code, code and possibly more code is a perfect fit for our powerhouse Web Dev team. Oh, and we guess he likes his family too.

Learn more about Jeff in this edition of MtPT!

Jeff

Give TTP a Call Today

Want to pair with a Web Development team that pairs quirk with quality? Call Turn The Page Online Marketing today at (816) 527-8371 or (844) 889-5001 to speak with a member of our freaky team.

Meet the Page Turner: Austin Montgomery Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

He may be loud, but he does his job well. As an Account Executive, Austin’s goal is to keep our clients happy by being their main point of contact here at TTP. Learn a little more about class clown Austin in this week’s MtPT.

Austin

Call TTP Today

Work with an affable Account Executive. Call our freaky online marketing team today at (816) 527-8371 or (844) 889-5001 for more information about our variety of services.

Meet the Page Turner: Lee Conine Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

In this week’s MtPT, we want you to meet our Programming Director, Lee Conine. Our resident Ballerina Gorilla (named for his bowling style – ask to see it if you ever meet him!) has done some pretty amazing things during his time here at TTP.

Lee Conine

Call Our Freaky Online Marketing Team Today

Looking for something that’s ridiculously complicated on the back end but flawlessly beautiful for your site’s visitors? Lee’s your guy. For more information about working with the online marketing team at Turn The Page, call us today at (816) 527-8371 or (844) 889-5001.

 

Meet the Page Turner: Tonya Frank-Wadel Edition

By | Our Freaky Team | No Comments

Get to Know Our Online Marketing Team

Now in MtPT, we introduce you to the lady that keeps everyone in line: Tonya Frank-Wadel. A master of LiquidPlanner, our project management software, Tonya ensures that everyone is getting their work done, and does so sassily.

Info graph of Tonya Frank-Wadel

Give Our Freaky Team a Ring

You want things done and done well? Tonya’s got your back. For more information about working with Turn The Page, call our online marketing experts today at (816) 527-8371 or (844) 889-5001.

Build Trust

Build Trust of Your Brand Through Content Creation

By | Content Marketing, Content Writing | No Comments

The old saying in marketing and advertising goes, “content is king.” These days it seems as if many have decided to forego quality content in favor of other, newer marketing tactics, such as pay-per-click and search engine optimization. Now don’t get us wrong, those are also powerful tools, but all of them should work together to form an effective marketing campaign.

We’ve got some tips on content creation and why it is so valuable.

Read More