By now you have surely heard of a little website called, Facebook. Well, maybe not so little these days but when I first heard of the site, it actually was little compared to what it is today. It was very basic, used primarily by students, and my mom most definitely wasn’t a ‘friend’.
What any business owner needs to know about Facebook is listed first on their statistics page: ‘More than 800 million active users’. Further down the page, you’ll read ‘More than 350 million active users currently access Facebook through their mobile devices’. I can’t help it…I’m cheesy and going to say it. If you have your Facebook business page up and running, users (potential customers) literally have your information at their fingertips!
By having a current and active business page, you can engage users (potential customers) daily by posting blogs, photos of products or projects, topics of the industry, deals or specials, events you’re involved in the neighborhood, etc. There is no end to how you can reach out to customers and keep them informed and interested in your business. You probably already know this and I am telling you nothing new. But it never hurts to hear it again that social media does actually work to draw in a customer base.
For example, I am not a car expert. I have one. I have driven a few since getting my license way back when but when it comes to fixing them, oh no. I leave that to the experts. With so many car mechanics out there these days, who does one go to? Unless you have a trusted auto service you and your family
have used for years, today’s consumer needs to do their research and know who they can turn to when they turn the key and hear eeerrrrrkkkkkkkkkk. Click. Click. Sigh (from me). Fortunately when this happened to me last week in Kansas City, I knew who to call immediately who could take care of whatever was going on under the hood. This fantastic auto repair shop in Kansas City that I speak of came by recommendation of a friend on Facebook who had nothing but great things to say of their
work. I ‘liked’ their page because of the recommendation that came so highly but as the weeks
went by, I was really impressed with the interaction this place had with their customers. I knew
that this wasn’t going to be Crusty Bob’s In & Out Auto Shop where the most personality of the
staff was in the hound dog laying at the door.
So I logged on Facebook, because I am most certainly one of those 350 million mobile users, found their phone number, arranged for the kind folks at Sallas Auto Repair to come pick up my car and it was finished that afternoon. All on a Friday. That is convenience and service at its best. There are several social media options out there that draw in users each and every day. If your business isn’t taking advantage of the free and definitely accessible markets already then you might just be the last one left in the yellow pages!