Social Media Guide for Business Part 5 of 5


This is the final part of our Social Media Guide.  Continuing for Social Media Guide for Business Part 4.

Unless you have been sleeping under a rock for the last 7 years or so; you know YouTube.   It is beneficial for business.  It is the world’s largest video website.  Visitors can search for and watch videos on almost any subject.  You have probably heard the amazing stats like 500 YEARS of YouTube videos are watched every day on Facebook or equally staggering 72 hours of video are uploaded to [YouTube] every minute.  All these videos are uploaded by people like you.  All you have to do is create an account and you are ready to go.  You don’t need to be Steven Spielberg for a video to work on YouTube, if it amuses you and your friends you will probably find another version of the same thing on YouTube somewhere

Business owners can benefit from YouTube.  People go to video to find out how to do things.  I personally believe that the best use of video for business is minimal on their website.  What you need is a well planned and thought out YouTube channel that promotes the website and vice verse.  The reasons for getting your content on YouTube are pretty obvious.

YouTube for Business

Video uploads to YouTube are only limited by your imagination.  There is no real need for great skill as a videographer; some of the most popular videos on YouTube are completely amateur.  That said, this video channel is generally representative of your brand and culture.  There is a balance to be struck around your business goals.  For instance you may want to

  • Increase brand awareness and reputation
  • Use embedded YouTube videos on your site to provide educational information

How to Embed YouTube Videos on Your Website

It is relatively simple to embed videos from YouTube.  You can embed any video you like, not just your own.  This is very powerful and adds to the value of creating an interesting video channel of your own.  With the right content people will start to embed your videos in their site.  Here are the steps to embed a video (you will need some limited HTML knowledge)-

  1. Log into Youtube
  2. Select your Video
  3. Select “Share”
  4. Select “Embed”
  5. Copy and paste provided code into your site.

The code creates an iframe that embeds your selected video into your site.

Using YouTube for Business

There are a number of different ways to use your YouTube channel to benefit business:

Video Commenting

Commenting on Videos will be beneficial if you remain consistent and you have an overall strategy that is centered on videos about your business which have thousands of views.  These comments will reap returns to your channel through engagement with others who have an interest in your product, services etc.  This is a strategy along the lines of blog commenting.

Video Favorites

Creating a YouTube favorites list is a simple way to start your involvement with the YouTube community.  You do not have to make any videos – simply create a list of your favorite videos to share.  Selecting videos that are relevant to your business and ones you are comfortable commenting on allows you to promote your expertise.

Video Sharing

You can share videos via YouTube with a neat feature which allows you to share on multiple social sites directly from the video page. Sharing videos is a great way to engage with your community on other networks.  This work not only for your favorites but for any video you feel is beneficial to your business.

Creating Playlists

This is a nice addition to your YouTube Channel.   When you create a series of videos which center around the same subject matter it is worth creating a playlist.  By grouping in this way you are magnifying the opportunity to gain views to all the videos in your playlist.  People drawn to one particular video will become interested in others in the playlist.

YouTube Insights

YouTube lets you know about your channel.  The insights dashboard provides analytics on the videos in your channel.  Once you are logged into your channel click on “Insight.”  Insight is not of much value unless you have a video or a channel with thousands of views. This can tell you if a video has been embedded on any sites, although the only intuitive way to know the exact URL of the embedded video is to go to the video page and underneath the video click on “Statistics & Data.”  By visiting your account page you can also click on the “Insight” button to get a full overview of all your videos. The overview of all your videos can help you understand which videos are performing best, some popularity data, and demographic data about your videos.

Do you YouTube?

By now you see that YouTube can help promote your brand and develop leads.  It is owned by Google and so your channel in of itself benefits your overall web presence.  As Alfred Hitchcock said:  “Ideas come from everything” 

Author Amanda Hall

More posts by Amanda Hall

Leave a Reply