The following is a basic guide for using social media for business marketing application. It is presented in 5 parts. This guide will teach you the importance of social media, and how to manage your social media outlets.

Why use Social Media?

If there has ever been a “jackpot” when it comes to marketing your business and gaining exposure, it’s social media. With the BOOM of popularity surrounding Facebook, Twitter, YouTube, LinkedIn and now Google+, there’s a prime opportunity to connect with current and potential customers. Social Media is typically free, or very inexpensive. It also allows business owners to capitalize on one of the most attentive audiences in the marketing atmosphere today.  Some of you may be familiar with “push vs. pull” marketing philosophy. Successful marketers will encourage you to work on finding ways for “pull” marketing – meaning the customer is engaged in something and will pull you into their life. Push marketing (AKA tons of unwanted mail) is often an annoyance, and makes marketing to prospective customers MUCH more difficult.  By creating a profile on popular social media sites, you’re creating a presence in the “pull” marketing arena. Each one of these successful websites has created a demand for inter-connectivity, and a strange phenomenon where people generally enjoy being marketed to, and pull their favorite brands into their everyday lives.

The Influence of Social Media

Not only is social media a great way to get in front of customers, but it also greatly enhances your website’s performance. There is much power in social media, and it dramatically impacts your search engine optimization.  Oh the power of Google. Because Google is king (or queen for the ladies) when it comes to search engines, they can often recreate the rules and dictate how things work on the internet. As Google has made changes to keep up with the popularity of social media sites, they’ve begun to integrate the social media pages when it comes to search results. Google will take into account if your business has
a Facebook page, and how many “likes” you have. (Don’t worry, we’ll explain soon…) Google can also look into your Facebook profile, and use it to display information for those searching the internet. Google’s display results are beginning to reveal relevance, prominence and distance to users. By utilizing a social media site, you’ll give Google more opportunities to find your business, understand what you do, and display it to others searching the web. Social Media sites also offer the opportunity for you to create more inbound links. The more that your website is linked (or displayed) on other web pages on the internet, the more prominence your site will have. It’s ideal to have your site linked multiple times, and social media offers a great way to start linking!  Next weeks post will start with Facebook.

Author Amanda Hall

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