For our third and final installment of the Google Search for Businesses, we’re going to bring everything we’ve talked about so far in the series and tie it all together as we talk about the “Google 3-Pack.”
The Google 3-Pack
First, let’s talk about what the 3-pack is. Imagine the Google 3-Pack like the business Olympics. You want to be in the top three so you can receive that medal (or get customers to your door, in this case). When you do a local business Google search, you will see three company listings. Since it’s almost lunch-time here at Turn the Page, I’ve got tacos on the brain, so we will use that search as an example.
This listing is consistent with how search results appear on your phone. Make note of the star rating for each business. You’ll also notice that below the three options you have the option to click on “More places,” which then opens up all local options.
Now you can see how vital it has become to be in that top three for your business to succeed. Without showing up in the top three, it’s much more challenging to get your business in front of potential customers.
So, how do you get there? (And stay there?)
Here’s where the good news comes in – if you’ve been following along with this blog series, you’ve likely already started taking the steps we have discussed to do the following.
Optimize Your Google My Business Profile
Let’s review this process: If you want to stand out in Google’s ranking system, you must claim and optimize your Google My Business listing, like the Taco joints have. Be sure to do the following:
- Have accurate business information: your name, address, phone number, etc.
- Add useful images of your business, products and services you offer.
- Enter an informative company description with the main keywords for your business and links to pages on your site. For our tacos example, we would want to be sure and let our audience know the type of food offered (Mexican, Tacos, etc.) and if we have amenities, like a bar or patio.
Claim Aggregator Sites
As discussed in the second part of this series, it’s pertinent to claim and update new profiles on the many available listing sites over time. Some of the most common are:
- Trip Advisor
The first place to push reviews is on Google itself. But it’s also very important to get online reviews on other sites as well, like Yelp, and Yellow Pages, and Angie’s List, etc. Having the best star rating and several reviews not only increases your chance of reaching the top three of the local pack, but it also means your business has an excellent change of a visit or purchase. For our Taco restaurant, we’ll need to seek out all the restaurant review sites as well.
Have a Top Notch Website
It’s imperative that you have a site that has meaningful content on it. This means that you should include videos, articles, images, and information that potential customers will find helpful. You want to keep customers on your site for as long as you can in order to motivate them to buy your products and services.
Google monitors interactions with your site. The more your site converts new customers, the more that Google will increase the site ranking in organic search results, and in the much sought after 3 pack.
The moral of the story is: Don’t get left behind because you haven’t taken the time to follow each step of this process. Make it a weekly habit to check in on your listings, reviews and ranking.
Now, let’s go get those tacos! (Only ones that have a great star-rating, that is)
Need help with making the most out of Google and reaching the Google 3-Pack? Contact us today to get started.