Get Smart… Phone | Mobile Marketing

Before I get started, let me go ahead and put it all out there. I don’t have a smart phone… yet. I’ve not joined the ranks of the iPhone vs. Android war between Rob and Amy. But I hope to soon.

And according to growing research showing that mobile phone use is on the rise, I’m not the only one. It appears I’m not alone with my dissatisfaction of the basic Blackberry. I want to scan QR codes. I want to take fun pictures and upload them. And if I’m being really honest, I want to play Angry Birds.

From iPhones to Androids, smart phone use is on the rise.

Why a Smart Phone Boom?

There are many reasons smart phones have taken off. They’re easy to use. They’re convenient. And if you have to choose between starting up your computer versus wisking your fintertip across a screen to get the same information quicker and faster, I think most of us would vote for the second option. It saves time.

The Swiss Army knife came out in 1891. For over 120 years, we’ve continued to want items that have an “all-in-one” feature to them. So when the basic cell phone got a camera, of course it caught on. And then there was texting – send a message AND call your friends. Then came internet access on the phone. And the Palm features. Don’t forget the GPS. And before we knew it, our phones were an all-in-one mobile desktop. You can do just about anything with a smart phone these days. It might not be 1891 anymore, but those of us in 2011 are just as enthralled by tools that let us do all sorts of things through one simple tool.

Mobile Marketing Strategies for your Online Optimization

It’s a no brainer that as the smart phone market continues to grow, so will the need for online marketing and online optimization. That must be why Google Analytics  recently added a feature where you can find out how many people come to your website via smart phones. Smart phones access websites every minute… well, let’s make that every second. Phone users are turning to mobile devices to tell them where to shop for the cheapest price, where to eat great Thai food, and even what book to read – and the friendliest bookstore with the greatest selection within 10 miles. And this trend isn’t stopping anytime soon.

So what does this mean for a small business trying to be found online? Here area few ideas:

I know my life wouldn’t be the same without my phone. I’m sure yours wouldn’t either. So whether you’re taking phone calls for new leads, snapping a photo of the kids or even playing Angry Birds, remember – you’re not the only one dependent on your phone. Chances are, you next new customer probably is, too.


Author Amanda Hall

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