All Posts By

turnthepage

About turnthepage

Here are my most recent posts

0001 (5)

Why Your Business Needs to “AMP” Up It’s Mobile Strategy

By | Google, Web Speed | No Comments

The world is now ingesting everything through mobile formats, whether it be tablet or phone. We like instant access. Every time a page takes too long to load or is not optimized for a mobile platform, we will usually go back to our original search and choose the next one down the list. For a business, this can be detrimental. It’s difficult to hold onto existing customers with a hundred similar service choices out there, let alone acquiring new customers. This is also true of businesses trying to advertise on those slow-loaders. Read More

why advertise on facebook

5 Reasons Why You Should Advertise on Facebook

By | Facebook for Business, Facebook Marketing | No Comments

To some, taking on Facebook advertising sounds pretty complicated – and expensive. However, recent data shows that the average cost per click (CPC) is between .32 and .40 cents. You can advertise with Facebook for as low as $5 a day. Of course, the higher your budget, the better, but let’s break down some of the statistics and reasons why this should be your go-to place for advertising today. Read More

TTP blog

Are Intrusive Interstitial Mobile Ads Ruining Your Business?

By | Mobile Ads | No Comments

In short, yes. Every single day you pull up your mobile device browser for a quick search, and the first site you click on immediately throws an ad in front of the site content. Sometimes a minute or so after you’ve been scrolling through content the ad pops up. You can try to hit the “x” as quickly as possible but, so many times, it’s in vain; your finger is too big, the ad is written in an out of date language so the “x” isn’t even on the screen or it magically moves from the right to the left corner, causing you to click on the ad. It’s reported that around 50 percent of the traffic generated by these interstitial ads are accidental clicks. Read More

TTP blog (3)

Social Media Cheat Sheet: Size & Frequency

By | Social Media | No Comments

The amount of work that actually goes into advertising and posting on social media is astounding. It can easily suck up three hours when you are trying to resize, design, write and decide when to send everything out. You need to think about what type of business you’re in as well. Driving internet traffic to sites will follow the standard rules for posting but for business that have physical locations as well like retail, you need to consider when people will be likely to visit you. Posting closer to the weekend when people are thinking more about hitting shops and restaurants is a pretty good rule of thumb. Read More

TTP blog (2)

Online Marketing Trends Predicted to Explode in 2017

By | New Year, Online Marketing | No Comments

It’s been a rough year, there’s no denying it. It’s been a great year in respects to the progression of online marketing though. With 2017 only two days away, naturally, it is time to start thinking about all of the potential that the year ahead holds. As marketers, we should be aware of how we can be at the top of the industry by using all tools available. By reviewing all the lessons we’ve learned in 2016 and developments that just aren’t quite there we can get a pretty good look at what this, and the years ahead, will bestow. Read More

TTP blog (1)

How Often to Blog By Industry

By | Blogging, Business Growth | No Comments

Depending on what industry you’re in, you’ll want to consider how many blogs you should post per month. If you are a small business owner or a solo-run company, you might start out blogging with fervor once a day to draw people in — eager to spread your knowledge. Now, as business takes off a little, you are too busy to write everyday but know that continuing to blog will drive more business and spread your company’s name. Read More

digital bfast recap

Google Digital Breakfast & Webinar: A Recap

By | Google | No Comments

On December 2nd, we at Turn the Page were thrilled to host a Google Digital Breakfast and an accompanying webinar for those across the country who could not attend in person. As part of being a Google Premier Partner, we have our very own representative who personally came from Google’s New York office to talk with some of our current and prospective clients.  Read More