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turnthepage

About turnthepage

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why you should avertise on facebook - turn the page online marketing

A Unique Domain Name Can Drive Traffic to Your Website

By | Business Listing, Ecommerce | No Comments

In this digital economy, ecommerce websites really need to be creative and unique to generate traffic (and stand out from the competition) in the most cost-effective way. Long-standing brick and mortar retailers have added their products to the growing list of ecommerce websites. Online shopping is so hugely popular that places like Amazon, that sells anything you could need and deliver it to your door quickly and sometimes for free, eclipse the little guys that are struggling for their footing on the rocky climb to search engine relevance.   Read More

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Refresh Your Online Marketing Ideas This Spring

By | Marketing Strategy, Online Marketing Strategy, Sales Strategy, social media for business, Website Content, Website Design | No Comments

You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and ice for the warm weather. Plus, there are those refreshing spring rains to clean off those ugly soggy leaves and salted streets. You can practically feel the buzz of summer in the air by April. So, this excitement is the perfect time to reattain your old customers’ attention again, as well as pull in new ones. Read More

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Start Off Your Marketing Strategy By Targeting Your Current Audience

By | Content Marketing, Facebook for Business, Marketing Strategy | No Comments

Drawing in new business is an essential focus of every business but when you are just beginning to strategize on an online marketing initiative, it’s daunting to know where to begin. Focusing on your existing customers is a great place to start. Yeah, it might sound a little silly to sell to recurring customers but aren’t they the consumers you know best? Read More

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5 Facebook Ads Tips: What We’ve Learnt So Far

By | Facebook for Business | No Comments

Facebook Ads Manager is an infuriating experience. The interface alone is enough to drive a patient person to insanity. There is no real information in any of their guides nor in any of their information bubbles. For the most part, you have to figure it out on your own. That being said, this doesn’t mean common sense will help you any. Below are a few things that we have struggled through and (kind of) figured out. Read More

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Attracting All Traffic Is Hurting Your Marketing Strategy

By | Facebook Marketing, Google Adwords, Marketing Strategy | No Comments

Marketing isn’t what it used to be. The goal is no longer to get as many impressions as possible and people will eventually visit your store. There are now so many businesses that are entirely contained online and don’t have storefronts that can attract random passers-by. Traffic is no longer the number of people who see your ads, it’s the number of people who visit your website. Read More

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Why Your Business Needs to Be on Snapchat (Infographic)

By | Snapchat, social media for business | No Comments

If your business isn’t on Snapchat now, it needs to be. Trying to appeal to about a huge chunk of the population is going to be pretty tough if you’re only getting out a tweet or two a week — Twitter is withering away and Snapchat is taking over. It might seem like a gimmick or give the appearance that your business is trying to be “cool,” but it will prove more effective marketing-wise than you think. Read More

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Why Your Business Needs to “AMP” Up Its Mobile Strategy

By | Google, Web Speed | No Comments

The world is now ingesting everything through mobile formats, whether it be tablet or phone. We like instant access. Every time a page takes too long to load or is not optimized for a mobile platform, we will usually go back to our original search and choose the next one down the list. For a business, this can be detrimental. It’s difficult to hold onto existing customers with a hundred similar service choices out there, let alone acquiring new customers. This is also true of businesses trying to advertise on those slow-loaders. Read More

why advertise on facebook

5 Reasons Why You Should Advertise on Facebook

By | Facebook for Business, Facebook Marketing | No Comments

To some, taking on Facebook advertising sounds pretty complicated – and expensive. However, recent data shows that the average cost per click (CPC) is between .32 and .40 cents. You can advertise with Facebook for as low as $5 a day. Of course, the higher your budget, the better, but let’s break down some of the statistics and reasons why this should be your go-to place for advertising today. Read More

TTP blog

Are Intrusive Interstitial Mobile Ads Ruining Your Business?

By | Mobile Ads | No Comments

In short, yes. Every single day you pull up your mobile device browser for a quick search, and the first site you click on immediately throws an ad in front of the site content. Sometimes a minute or so after you’ve been scrolling through content the ad pops up. You can try to hit the “x” as quickly as possible but, so many times, it’s in vain; your finger is too big, the ad is written in an out of date language so the “x” isn’t even on the screen or it magically moves from the right to the left corner, causing you to click on the ad. It’s reported that around 50 percent of the traffic generated by these interstitial ads are accidental clicks. Read More

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Social Media Cheat Sheet: Size & Frequency

By | Social Media | No Comments

The amount of work that actually goes into advertising and posting on social media is astounding. It can easily suck up three hours when you are trying to resize, design, write and decide when to send everything out. You need to think about what type of business you’re in as well. Driving internet traffic to sites will follow the standard rules for posting but for business that have physical locations as well like retail, you need to consider when people will be likely to visit you. Posting closer to the weekend when people are thinking more about hitting shops and restaurants is a pretty good rule of thumb. Read More