We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More
A while back, we discussed the burgeoning new way to connect with a whole new set of people to market to — Snapchat users. The idea of using Snapchat to advertise was more a piece of marketing to get followers and develop a continual interest in your business. At the time Snapchat was first available, about five or so years ago, it seemed to only appeal to Gen Y and Z (I use Gen Y because the term Millenial gives this group a bad rep now). Now, we see everyone on there, grandparents snapping to their grandkids, parents snapping their friends and family, etc. Read More
It isn’t always you or your team’s fault when your brand gets bad exposure. No sighs of relief should be breathed yet, though. Facebook (as usual) is to blame. Well, actually it is most display networks, but we are focused on Facebook here. The past year or two, brands started to notice Google was allowing any old brand’s ads to run alongside extremist videos as well as on radical news sites. Read More
Facebook is Exploding with Ads
In response to the ad overcrowding issue in news feeds, Facebook is spreading the love to almost every corner of their offerings. Read More
So, you’ve got the best product in your industry, competitive prices, and (so far) your marketing plan is pulling in a decent stream of new customers. Now it’s time to sit back and watch your company blossom from a few little roots and buds into a firmly held tree, right? Wrong. While these are essential parts that any business needs in order to grow, there is one key element that is being left out — customer service.
Just because your Facebook ads are not getting a lot of clicks doesn’t mean they aren’t performing well. When you have a social media ad running and you aren’t seeing the type of results you want, like clicks or website conversions, think about how many channels you actually go through. Read More
One of the most basic notions of marketing automation is email engagement. In today’s modern marketing world, there is a constant mountain of pressure for us to make the best emails that will confidently drive engagement, conversions, and revenue (above all).
It’s easy to get caught up in the new tools and focus on those, but without keeping the fundamentals at the forefront of your mind, your engagement will begin to slip. So take a few minutes to read this list of tips and techniques that will help out skilled professionals and those fresh to the field alike. Read More
Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More
When an entrepreneur sets up their new business, their goal isn’t necessarily to be a corporate giant like Walmart or Apple; it’s because they recognize that there is something the behemoths have missed. Although the majority of businesses start for this reason, it is easy for owners to get caught in the vortex of competition or, more aptly, trying to become the competition. Read More
Your company’s control over how its brand is conceived only goes so far, after that the customer has complete control. Until your brand is introduced to a completely new audience, your company is in control, that’s it. Now, everything at stake lies in the hands of your customers or, more appropriately, their fingers. They can make or break an entire business based on online feedback that is available for everyone to see, whether it’s Google reviews, on your Facebook or Twitter pages, Yelp, Glassdoor, etc. Read More