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turnthepage

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Here are my most recent posts

Why Your Business Needs to Be Using a Review Generator

By | Business Growth, Business Listing, Customer Reviews, Email, Google, Google My Business, Local Business, local search, Search Engine Optimization, SEO | No Comments

We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More

Snapchat Advertising Now Has Ad Tracking!

By | Online Marketing, Snapchat | No Comments

A while back, we discussed the burgeoning new way to connect with a whole new set of people to market to — Snapchat users. The idea of using Snapchat to advertise was more a piece of marketing to get followers and develop a continual interest in your business. At the time Snapchat was first available, about five or so years ago, it seemed to only appeal to Gen Y and Z (I use Gen Y because the term Millenial gives this group a bad rep now). Now, we see everyone on there, grandparents snapping to their grandkids, parents snapping their friends and family, etc. Read More

Protecting Your Brand From Facebook Audience Network

By | Branding, Facebook, Mobile Ads, Online Marketing, Social Media | No Comments

It isn’t always you or your team’s fault when your brand gets bad exposure. No sighs of relief should be breathed yet, though. Facebook (as usual) is to blame. Well, actually it is most display networks, but we are focused on Facebook here. The past year or two, brands started to notice Google was allowing any old brand’s ads to run alongside extremist videos as well as on radical news sites. Read More

why you should avertise on facebook

Good Customer Service is Crucial to Your Business

By | Bad reviews online, Customer Service, Negative Reviews | No Comments

So, you’ve got the best product in your industry, competitive prices, and (so far) your marketing plan is pulling in a decent stream of new customers. Now it’s time to sit back and watch your company blossom from a few little roots and buds into a firmly held tree, right? Wrong. While these are essential parts that any business needs in order to grow, there is one key element that is being left out — customer service.

Read More

why you should avertise on facebook

6 Details to Remember When Creating an Email Newsletter

By | Email, Email Marketing | No Comments

One of the most basic notions of marketing automation is email engagement. In today’s modern marketing world, there is a constant mountain of pressure for us to make the best emails that will confidently drive engagement, conversions, and revenue (above all).

It’s easy to get caught up in the new tools and focus on those, but without keeping the fundamentals at the forefront of your mind, your engagement will begin to slip. So take a few minutes to read this list of tips and techniques that will help out skilled professionals and those fresh to the field alike. Read More

tools-of-a-fresh-website

How Fresh is Your Website?

By | Business Growth, Content Marketing, Marketing Campaign, Search Engine Optimization, SEO, Website Content | No Comments

Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More

x-men-interpretation

An X-Men Interpretation: How a Small Business Can Stand Against Big Guys

By | Business Growth, Small Businesses | No Comments

When an entrepreneur sets up their new business, their goal isn’t necessarily to be a corporate giant like Walmart or Apple; it’s because they recognize that there is something the behemoths have missed. Although the majority of businesses start for this reason, it is easy for owners to get caught in the vortex of competition or, more aptly, trying to become the competition. Read More

clipboards

How to Create Loyal Customers Through Company Branding

By | Brand Loyalty, Branding, Customer Relations, Customer Reviews, Word of Mouth Marketing | No Comments

Your company’s control over how its brand is conceived only goes so far, after that the customer has complete control. Until your brand is introduced to a completely new audience, your company is in control, that’s it. Now, everything at stake lies in the hands of your customers or, more appropriately, their fingers. They can make or break an entire business based on online feedback that is available for everyone to see, whether it’s Google reviews, on your Facebook or Twitter pages, Yelp, Glassdoor, etc. Read More