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turnthepage

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why you should avertise on facebook - turn the page online marketing (6)

How To Measure the Value of Your Company’s Digital Content

By | Blogging, Branding, Content Marketing, digital media, Marketing Strategy, Website Content | No Comments

Your business should continually check in on what it is getting for the time, money, and resources that you’re investing. It’s crucial to acknowledge that everything on your website is probably the first (and, perhaps, only) impression a customer has of your company. Many industries rely on content to manage brand perceptions and create a solid brand value. Content is about as cost-effective as it gets for marketing, as studies have shown that content has a higher recall value for consumers than other forms of advertising. Read More

why you should avertise on facebook - turn the page online marketing (5)

Prevent eCommerce Cart Abandonment With a Well Created Website

By | Ecommerce, Web Design | No Comments

Did you know that 66 percent of online consumers abandon their cart because of problems with the payment process and 23 percent of shoppers will abandon their shopping cart if they are forced to register for an account? Altogether, $4 trillion in products were abandoned in online shopping in 2014. These are all pretty scary statistics to see so, how does a business prevent their site from making all of the mistakes that lead to cart abandonment and leaving thousands of potential profits sitting in a virtual cart. Read More

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The Rise of the Cost-Per-(Store)-Visit Ad Model

By | Cost-Per-Visit, Ecommerce, Mobile Ads, Online Marketing | No Comments

Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, or roughly $15 billion annually. Contrary to popular belief, people still prefer to shop in stores instead of online, over 90 percent of consumer retail happens in the store. That’s trillions of dollars spent in the real world versus $294 billion online. That’s why the development of cost-per-(store)-visit ad models (CPV) are possibly very significant. Read More

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Get Started On the Road to Creating a Kick-Butt Email Blast

By | Email, Email Marketing | No Comments

Email blasts and newsletters are a cost-effective solution to marketing that allows you to get creative and bring out the personality in your business. You have control over your desired audience, message, and ability to tailor everything you need. This strategy raises awareness of your business and keeps you in potential customers minds. If you aren’t quite sure just how valuable email blasts are to your business, we will start by explaining what an eblast or email newsletter is then, describe some of what makes effective business emails. Read More

why you should avertise on facebook - turn the page online marketing

A Unique Domain Name Can Drive Traffic to Your Website

By | Business Listing, Ecommerce | No Comments

In this digital economy, ecommerce websites really need to be creative and unique to generate traffic (and stand out from the competition) in the most cost-effective way. Long-standing brick and mortar retailers have added their products to the growing list of ecommerce websites. Online shopping is so hugely popular that places like Amazon, that sells anything you could need and deliver it to your door quickly and sometimes for free, eclipse the little guys that are struggling for their footing on the rocky climb to search engine relevance.   Read More

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Refresh Your Online Marketing Ideas This Spring

By | Marketing Strategy, Online Marketing Strategy, Sales Strategy, social media for business, Website Content, Website Design | No Comments

You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and ice for the warm weather. Plus, there are those refreshing spring rains to clean off those ugly soggy leaves and salted streets. You can practically feel the buzz of summer in the air by April. So, this excitement is the perfect time to reattain your old customers’ attention again, as well as pull in new ones. Read More

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Start Off Your Marketing Strategy By Targeting Your Current Audience

By | Content Marketing, Facebook for Business, Marketing Strategy | No Comments

Drawing in new business is an essential focus of every business but when you are just beginning to strategize on an online marketing initiative, it’s daunting to know where to begin. Focusing on your existing customers is a great place to start. Yeah, it might sound a little silly to sell to recurring customers but aren’t they the consumers you know best? Read More

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5 Facebook Ads Tips: What We’ve Learnt So Far

By | Facebook for Business | No Comments

Facebook Ads Manager is an infuriating experience. The interface alone is enough to drive a patient person to insanity. There is no real information in any of their guides nor in any of their information bubbles. For the most part, you have to figure it out on your own. That being said, this doesn’t mean common sense will help you any. Below are a few things that we have struggled through and (kind of) figured out. Read More

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Attracting All Traffic Is Hurting Your Marketing Strategy

By | Facebook Marketing, Google Adwords, Marketing Strategy | No Comments

Marketing isn’t what it used to be. The goal is no longer to get as many impressions as possible and people will eventually visit your store. There are now so many businesses that are entirely contained online and don’t have storefronts that can attract random passers-by. Traffic is no longer the number of people who see your ads, it’s the number of people who visit your website. Read More