How to Correct a Business Mistake: AKA the KFC Debacle

By | Franchise Marketing | No Comments

Mistakes happen in marketing and business. One of the most common mistakes come through email. Getting a double email, the wrong email, or an email with a special code that doesn’t work. Correcting this is simple, you send out another email with a mix of apologies and humor–“Ooops! We sent you the wrong email! Here’s a shiny new 15% off code just for you. Thanks for your understanding!” However, some mistakes are bigger than this, like say, not having essential ingredients to your business–literally. Read More

Facebook Ads Tips to Keep You From Exploding

By | Facebook, Facebook for Business | No Comments

We might have mentioned it before, but Facebook Ads Manager is super frustrating. Even Facebook representatives and experts don’t dare go into Ads Manager–it’s only for the brave. Notorious for constantly updating things without telling anyone how to use the new updates, Facebook Ads Manager gives many marketers a sense of dread. Good news, there are new and workable solutions! Read More

Speed Up Your AMP Ad Game With Render on Idle

By | Google, Google Updates, Mobile Ads | No Comments

Google’s AMP (Accelerated Mobile Pages) team has just launched a handy new feature called Render on Idle. This feature is designed to increase ad impressions per page by speeding up ad load time when a user isn’t taking any action in a browser. What a great step towards helping businesses retain the youngest generation of mobile browser users. This is yet another feature that can help the internet reach the apex of the “I need it now” mindset.  Read More

Man on train looking at his smartphone with text could SMS/MMS be the next great ad platform

Could SMS/MMS Be the Next Great Ad Platform?

By | Ecommerce | No Comments

Attentive is an eight-month-old platform that has already done more than your eight-month-old niece. Sorry, but all she does is drool and roll; so far Attentive has deployed a few dozen successful campaigns for client such as Bliss, Barbell Apparell, and more. The company has just announced the platform officially (as well as their $13 million in Series A funding.) Read More

How to Stay Afloat After the Facebook Algorithm Update

By | Facebook, Facebook for Business, Facebook Marketing | No Comments

Every time we log onto Facebook, there is another update and it’s to be expected now. However, sometimes they go overboard and screw things up; whether it be changing navigation, interface, or adding emoji reactions (why?????). This time they are trying to help get rid of fake news, but instead of creating an algorithm to filter it out by keywords, location, content, etc. they’ve decided to push businesses to the background and prioritize friend and family content.  Read More

Why You Shouldn’t Mass Market Products Anymore

By | Amazon, Brand Loyalty, Branding, Business Growth, Internet Growth, Marketing Strategy | No Comments

Typically, big companies of consumer packaged goods (CPG) are at the top of the mass-marketing game. Their brand is recognizable, so all they have to do is let people know about their new products and services. According to a recent report from eMarketer, CPG brands (in this case, grocery) are beginning to insert themselves at all points of the buyer’s journey, instead of focusing on brand awareness and promotions by retailers. This means that these brands are using a “small business” model, such as targeted advertising, social media strategies, and restructuring how eCommerce product pages are managed. Read More

person preparing packages for shipping with text jump-start your start-up's marketing (on the cheap)

Jump-start Your Start-up’s Marketing (on the Cheap!)

By | Branding, Business Growth, Content Marketing, Email Marketing, Facebook Marketing, Marketing Strategy, Online Marketing | No Comments

Okay, so you might be wondering why I would give out FREE information about how to market your business yourself. Well, everyone has to start somewhere and for those of us who are brave enough to live the dream out-of-pocket for a while, they need a little break on the financial front. You see, once a business ramps up some awareness and begins to generate a decent amount of revenue they don’t have time to market themselves and will rely on us. Read More

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