Online Marketing Resource for Local Business
This online marketing blog is developed as a resource for local businesses. Various members of our staff will contribute informative posts about Online Marketing. We will provide insights and tips for a variety of subjects. Readers will find information about optimizing a business for local search and be kept up to date with changes in SEO. There will be posts on techniques for successful email marketing strategies to create sales and for integration with Social Media.
SEO
Search Engine Optimization is a constantly shifting landscape. Within the last year or so the speed of change has been radical Google with “Caffeine” and “Panda” changes to their algorithm. Bing and Yahoo joining forces has shifted the SEO landscape significantly. All three search engines have recently integrated social media platforms into their search results making Social Media an integral part of SEO. Staying ahead of these changes is critical for local businesses looking to take advantage
Social Media
Everybody has heard the statistics at some point Facebook at over 500 million users, Twitter at 200 million, Linkedin growing and Foursquare taking off etc. etc. How does a business utilize these platforms correctly? We have found that part of the hesitation for local businesses in becoming fully involved in Social Media is a lack of understanding of exactly how to utilize the platforms for success. This leads to lot of business Facebook, Twitter and Linkedin accounts that get created and forgotten. This Blog will provide tips and informative posts on how to utilize social media for local business and why it is such an important Marketing tool.
