It is important for local business owners and executives to correctly position their business for local search. There is a rush to take advantage of the opening local search provides by bigger companies looking to charge money for positioning that is not always ideal.
Have you seen on Facebook, where a person’s name or business is highlighted or “tagged.” How users are doing this is when you are making status or making a comment you can put the @and than the person’s name or business. An example is shown below One of the great ways for you to apply this to [...]
How did Twitter get me to read the news on a daily basis while a traditional newspaper could not? Because Twitter is my own personal newspaper. I told Twitter what my interests were by following the people/business I was interested in. Every day I read my news, my sports teams, my weather, my celebrity gossip and my industry news. I control exactly what information I want fed to me, it is delivered to my electronic devise and I can read it at any time that is convenient for me. I fell in love.
Google finally admitted that the Google Places “Tags” program was not a viable marketing solution. It will cease on April 29th (New signups have been stopped) 2011; after being introduced in 2010. Tags was a $25/month yellow highlight which could be attached to a business Places listing. It will be replaced by other product offerings [...]
Bing is playing catch up with Google and received a boost from its close relationship with Facebook. The Bing Business Portal has a new look and feel with great additional benefits for local business. You simply have to claim and verify your business location.
There are many advantages of using Facebook for a business, it is free advertising and helps promote a business with personal recommendations from friends. Here are 5 tips to help promote online for the new user or those not sure how to take advantage of this resource. Tip 1- Time management Being on Facebook is [...]
Social search is now part of the Google Algorithm. To benefit from social search, currently you need to be logged into your Google account.
Of the three big social media outlets (Facebook, LinkedIn and Twitter), I find that Twitter conjures the most resistance in marketing plans for local businesses. Facebook is easy for them, everyone from tweens to grandmas are on Facebook. LinkedIn, every professional has a profile. If you don’t, consider yourself out of the game. But Twitter [...]
One might ask what a blog can do to enhance one’s business, why should I spend the time blogging when I could be doing something more productive. But blogging is a great tool to add to your business. In the generation of facebook, twitter and texting; we move at such a fast pace we barely [...]
For those of you who have not heard yet, Google released a “+1″ capability within their search results. It provides the ability for a searcher to highlight a particular search result.