A few months ago the Midwest was hit by a really bad hail storm, many people had severe hail damage. Before walking into a local business networking meeting I checked my Facebook to see if anything had happened since last time I checked (being honest that was most likely 5 min). One of my facebook [...]
Following on from our post on the mobilization of local search we want all local business owners to grasp the opportunity that has arrived. There is a mini revolution happening in online search. Its not only social media that is continuing to change the face of online marketing. The mobilization of potential customers is driving [...]
Online reviews and social media provide a vast platform for feedback (both positive and negative) which will define a business brand.
When I ask business owners how they acquire new customers, 99% say “word-of-mouth”. Some do no marketing at all and rely only on their customer to refer new clients. For some, this system worked for years, but with the innovation of smart phones, word-of-mouth has moved to the internet. Not only are more consumers turning [...]
Google has been working on search localization for years. It has been a major priority for the search engine to promote local search results. Now it is producing results. The change is driven by the increasing consumer demand (mobile search) for something close by and familiar. For an increasing number of consumers there is a [...]