Microsoft Advertising
This paid search platform allows your business to leverage two search powerhouses with one efficient platform. Marketing your business on Bing and Yahoo using Microsoft Advertising adCenter, allows you to capture around 23 percent of the online search market. Understanding how to efficiently use this platform will benefit your business results. Our coaches will show you how to make the right selections in each specific area of Microsoft Advertising to maximize your return and minimize your expense.
Free Paid Search Consultation.
Call (816) 527-8371 or (913) 732-4120
Microsoft Paid Search
Microsoft advertising is a relatively simple platform and when run effectively, it can be an affordable addition to a local business marketing campaign. With understanding of the platform you can enjoy business benefits:
Control Your Costs
Microsoft search advertising is based on a pay-per-click (PPC) cost model. You determine your base bid, which is the maximum amount you’re willing to pay when someone clicks on your ad. You’ll never be charged more than your base bid and you might even pay less. With search advertising, one cent more than the next highest bid guarantees your ad is displayed.
Centralized Marketing Management
You will learn how to research keywords and effectively plan keyword strategy to optimize your campaign and reach the right audience. Manage your accounts faster and more efficiently with ease in a desktop application, from the campaign level down to the individual ad. We will show you how to harness both Bing and Yahoo in your campaign. This provides search to reach your customers with a single campaign platform.
Free Paid Search Consultation.
Call (816) 527-8371 or (913) 732-4120